Land Rover reveals an exciting vision of its future with the LRX concept – a bold evolution of Land Rover design that signals the brand’s shift into new areas of the market, while remaining true to its core values.
As the company prepares to celebrate its 60th anniversary in 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions.
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," said Phil Popham, Land Rover’s managing director.
"LRX is in every respect a Land Rover, but it’s a very different Land Rover. LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like an exciting direction to take."
LRX is described as a cross-coupe and dramatically extends the scope of what Land Rover represents. Though 149 mm (5.9 in) shorter than the Freelander 2 / LR2 and 205 mm (8.1 in) lower, LRX was conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the presence of a larger vehicle, but in a more compact package.
The first all-new Land Rover revealed since Gerry McGovern became the company’s design director, LRX is an extension of the Land Rover range, complementing the existing models and helping to define a new segment. Its recognizable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid "wheel-at-each-corner" stance.
LRX is conceived as a highly fuel-efficient, US Federal-specification, 2.0-litre, turbodiesel hybrid, capable of running on bio-diesel. In combination with other Land Rover technologies, this powertrain could reduce fuel consumption by as much as 30 percent compared with other 4x4s of comparable size, and reduce emissions to approximately 120 g/km.
More information can be requested at the Jaguar showroom at the G/F Enzo Building, 399 Sen. Gil Puyat Ave., Makati.
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