Women and Technology – A powerful combination!
Jaye C. Bautista
How do I love thee Internet?
I can give you a litany of reasons and count the ways, but, first on my list is because I use the Internet for research. I can access material that is up-to-date and informative at a click of a mouse and not have to head to the bookstore or the nearest library. In the course of my research (real-life experiences included), I’ve been made aware of the cultural barriers that surround and can limit women’s relationship with technologies.
Men may dominate the Internet in terms of numbers at present, but it is a space that can be used by women for connecting, networking and sharing information with other women. It is these lived and contradictory experiences with the Internet that interest me. Women taking an active role in Internet culture are true spinsters. They not only have a presence and a voice, but they can spin a web of new ideas and thoughts through their web pages, making connections with other women and organizations and nowadays, through blogs.
Contrary to public belief that most blog readers are men, women, who have long been the majority of Web users, are now just as likely to create or read a blog as men. At a time when Internet and technology conference speaking rosters were skewed 80-90% toward male speakers, and when media reports on the burgeoning blogosphere quoted and cited nearly 100% male bloggers, the rationale was that the rosters merely reflected the gender ratio out in the real world. Wrong.
Women also like technology. Ever since we learned its ABCs there is no stopping what we can do with it. Blogging is the gateway drug of technology to many new users. It is also a terrific source of emancipation from mainstream media coverage of the field for established female developers, tech writers, engineers, and tech entrepreneurs.
So, what types of women blog? And where do they do so? Women are blogging in huge numbers about everything under the sun (including technology) and they are, in fact, becoming technology’s early adopters, changing our world and the face of the online marketplace.
The use of the internet has allowed certain freedoms and creativity in the writing realm. From traditional journalism now blogging creates opportunities for education, exposure, community, and economic empowerment for women bloggers.
Let’s face it. Stereotypes of women and technology do not reflect reality. Through blogs we discover facets of a woman’s persona never before imagined!
Blogging has even become a source of income. Take for example this blog site I chanced upon, BlogHer. The BlogHer Ad Network publishes quality advertising on more than 690 blogs by women. They now carry non tech savvy brands to advertise on their site, brands such as Kraft, Dove, Gerber to name a notable few. Let’s just call it good business. And to think that it was only a year ago that they began with a test network of about thirty mommyblogs: that much maligned and denigrated population of women online.
Women have adopted blogging technology at an unprecedented rate. Women’s involvement and adoption of Internet technology grows, which should matter to technology companies and technology developers.
Blog topics range from food, health, politics, business and even sex life! This isn’t news but, according to our community, it is a novel approach.
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