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LG Electronics takes the lead with TVs that fuse design and advanced technology
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LG Electronics (LG), a major player in the global flat panel display market, has introduced new flagship televisions that are differentiated by their high-tech functionality and superior customer-driven designs.

The next-generation LCD TV LG60 and frameless plasma TV LG PG60 have been developed based on LG Electronics’ knack for consumer insight. Both the LG60 and PG60 are products of LG’s advanced technology that allow Full HD wireless data streaming.    

"These models are based around insight from our customers. They strike an ideal balance between design and technology, with each complementing the other. These two TVs will reinforce our premium marketing messages. LG will change the landscape of the flat panel TV industry by presenting exceptional products, which offer more than consumers basically expected," said Jeff Hong, CEO of LG Electronics Philippines.

LG’s striking new LG60 LCD TV is one of the slimmest TVs ever created. It is an iconic product with unconventional design and includes the smartest and latest intelligent features. Built around a 120 Hz Full HD LCD panel, the LG60 provides incredibly smooth pictures quality, even with fast moving action in movies, sports and games.

LG60 adds drama to daily TV watching by offering multi-sensorial pleasure. While subtle red light comes from around the black edges of the TV, a hole in the base of the TV is surrounded by LED lights that give viewers a subtle indication of the TV’s status. The TV generates a magical sound when it is turned on.

Meanwhile, an Intelligent Sensor automatically adjusts the TV’s brightness according to available light, offering optimized picture quality and reducing power consumption by 50 percent.

With LG’s Invisible Speakers, the LG60 delivers clear sound with a wide sweet spot, while maintaining a seamless look.

On the other hand, the award-winning PG60, LG’s new plasma TV, has a clean, bezel-less design made possible through LG’s advanced technology. PG60 boasts of a contrast ratio of 30,000:1 – the industry’s highest – which enables better black levels than ever before, and which are further enhanced by its Dual XD engine. Incorporating Single Layer technology, LG removed usual gap between the screen and the housing, making the set appear to be an elegant, seamless sheet of glass. Embracing simple and stylish aesthetics, this window-like TV boasts sleek style, without standing out.

LG’s PG60 also has Full HD capabilities and Fluid Motion technology that displays images at a blazingly fast 180 Hz. The PG60 also includes LG’s Invisible Speakers with upgraded sound quality and a wider sweet spot.

With these new groundbreaking new models, LG Electronics aims to lead the global TV market this year.

LG is now on the go to make aggressive marketing strategies to promote their new products this year. This year, LG will raise productivity and cut costs through more effective supply chain management.

 

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