Only recently, the music caravan hit fever pitch with a live and loud launching in Eastwood City in Libis, Quezon City.

The stars of that night were the Samsung i450, Samsung f250 and Samsung f330 music phones-- all capable to turn up the beat and bring out those larger-than-life concert moods.

The other stars of the Samsung Live Loud music campaign launch were Brownman Revival and Parokya ni Edgar.

"We welcome all to the Samsung Live Loud kickoff party," said Seung Ho Choi, VP Mobile Phones of Samsung Electronics Philippines Corp.

"Like you, we at Samsung also believe that m,usic is the universal language, and tonight's party celebrates the artistry and the soul of the Filipinos.

"Music is a vital form of self-expression that speaks of the passion and intensity of every generation. Your generation has taken music to greater heights, and we at Samsung will continue to support every form of artistic expression.

Dubbed as the "Pambansang Banda ng Pilipinas," Samsung Live Loud brand ambassador Parokya ni Edgar continues to win the hearts of Pinoys with an endless string of hit singles such as Mr. Suave, Buloy, and Harana.

Lauded for their original rock novelty songs, they have received countless Gold and Platinum Record Sales Awards and Music Awards from esteemed awarding bodies. Parokya ni Edgar has been known for its quirky songs, its unique and unpronounceable album titles, and their antics onstage.

So it is no wonder why Parokya ni Edgar best represents Samsung Live Loud.

Parokya ni Edgar spread the Samsung Live Loud vibe in Eastwood with reggae band Brownman Revival.

Their beats will then heat up Baguio on March 23 while Cebu and Cagayan de Oro will experience Samsung Live Loud on April and May, respectively.

Visit the Samsung concept shops in Robinson’s Galleria, Cyberzone SM North Edsa, Ayala Center Cebu, and Limketkai Cagayan de Oro and catch Parokya ni Edgar browsing through the wide array of Samsung products.

Also, a series of bar tours in collaboration with radio stations Magic 89.9, Rx 93.1, and Hit FM 99.5 will hit the metro’s hottest party hubs all throughout the month of March and April. Tune in to these stations for the whole month of March and participate in the Live Loud radio contest.

Prove that you are the louder music freak and win exclusive Live Loud gift packs and a chance to win the Samsung i450, Samsung f250, and Samsung f330.

Samsung Live Loud will conquer the interactive world through YouTube. Enjoy the featured music videos of Rihanna’s Shut Up and Drive, and Timbaland’s The Way I Are. Download the Samsung Live Loud wallpapers of Maroon 5 and Sugababes.

There’s more to this campaign: Samsung gives the first 15,000 Samsung i450, f250, and f330 mobile phones from their concept shops and major dealers an extra treat. Embedded in these mobile phones are 10 of the latest tunes from your favorite artists including 50 Cent, Kanye West, Rihanna, Amy Winehouse, and Maroon 5.

Slide one way to call and the other way to listen on the Samsung i450.

The mobile phone showcases metallic stereo pop-up speakers using Bang & Olufsen Icepower A/S and the first-of-its-kind touch-sensitive half-wheel for navigating the mobile’s menu.

The music player allows playing of multi-codec music files. Connecting via the 3.5mm Direct Music jack makes it so much easier to store music files in its expandable microSD memory. Enjoy speeds as fast as 3.6Mbps with HSDPA and its extra large 2.4" TFT screen.

Samsung f250

Make like a DJ and trendsetter with the Samsung f250 which looks good as it sounds.

Its design seamlessly fuses phone and music functions including music dedicated keys located at the front and side of the mobile phone for easy access.

The glossy mirror-like surface, water drop buttons and brushed metal keypad all add cachet to this music mobile phone. With WMDRM, music can be easily transferred back and forth between mobile and PC.

Music files are automatically filed into proper music library folders when transferred to the mobile. It boasts of FM radio with RDS which informs users about the radio station, show, song, and artist in one glance.

Users can carry all their favorites from songs to photos to movies with its 20MB memory and external microSD.

Samsung f330

The Samsung f330 offers a slim way for trendy users to experience complete music and phone functionality on their mobile.

The slim slider’s menu keypad offers a combination of touch and tactile keys for navigation and music dedicated hotkeys in the front and side of the mobile.

The two tone color scheme offer distinct looks: icy white for music and white and blue for calling. The embedded music player supports multi-codecs for playback of all music files. It is equipped with FM Radio with RDS and MTP/WMDRM/Music Recognition which enriches the user’s overall music experience.

Let the music keep on playing with Background Music Play. Its 24MB internal memory and up to 4GB external memory allows you to store up to 500 songs or over 12,000 images.

Spencer Shim, CEO and President of Samsung Electronics Philippines, Corp., is equally excited with the Samsung Live Loud music campaign.

"With the new line of Samsung mobile phones, we will help you make a statement.

"For the duration of the Samsung Live and Loud music campaign, you just need to sit back and listen to the music of your generation."

With Samsung being named asm the fastest growing brand in the country, Shim's priority is to continue to build on this success for Samsung to ascend as "the most admired company" in the Philippines.

With the Samsung i450, Samsung f250, and Samsung f330, living loud and proud is so much more exciting and fun.

Its music platform, Samsung Live Loud, provides activities that allow music afficionados to let loose and express themselves the way they want it.

And if the big crowd at Eastwood was to be considered, it is then predicted that the Samsung Live and Loud music campaign will change the lives of people in many areas -- musically.