Canon Marketing Philippines, Inc. ups the ante for summer as it launched an array of digital imaging products that will perfectly capture the colours of summer. Today, Canon introduces four point and shoot digital cameras: PowerShot A470, PowerShot A580, PowerShot A590 IS and IXUS 80 IS; two MiniDV camcorders: ZR 900 and ZR 930; two DVD camcorders: DC 310 and DC 320; two laser beam printers: Laser Shot LBP 3310 and Laser Shot LBP 3370; and four multimedia projectors: XEED SX7 and X700 LCOS projectors and LV-7365 and LV-7585 LCD projectors; together with the highly anticipated EOS 450D digital SLR.

"There is no better time to capture great photos and video than the summer season. With the Canon ImageNation Summer 2008 Expo and launch of our 16 latest products, we reiterate our commitment to provide the public with the latest tools and gadgets to help them capture, store, and re-live their most cherished summer memories," said Ramon Arteficio, President and CEO, Canon Marketing Phils., Inc.

DIGIC III, Canon’s proprietary Digital Imaging Processor, powers all of the cameras being launched today. This technology enhances the products’ internal image processing which results in faster speed, more accurate auto-focus and improved image quality. DIGIC III enables improved face detection features like Face Detection Auto Focus (AF) and Face Select and Track features, which are extremely useful functions for both still and moving subjects because the camera locks on the target subject, even when it moves.

All of the new Canon point and shoot digital cameras also boast of ISO 80 -1600 and a High ISO Auto of up to 1600 with Motion Detection Technology that allows the camera to correct movement blur or reduce noise depending in the subject’s movement. The 2.5" LCD screens also allow users to enjoy the AF point zoom feature that can make them see a close up of their subject first, before pressing the shutter button.

The Canon PowerShot line offers a comprehensive range of digital cameras with powerful creative shooting options. Everyone from beginners to serious amateur photographers can choose a PowerShot that best suits their needs.

The PowerShot A470 is perfect for teenagers or first time digital camera owners who want a digital camera to match their personalities by choosing from any of the five available colours: blue, red, green, yellow and silver. Equipped with a 7.1 mega pixel CCD and a 3.4x optical zoom lens, it also boats of Super Macro shooting that allows users to capture crisp details as near as 1 cm from the subject. It also features a vertical shutter release that adds convenience when shooting in a vertical orientation.

Families and photo enthusiasts will surely love the versatile PowerShot A580 and A590 IS that boast of user-friendly features and professional quality image output with its 8-megapixel CCD and 4x optical zoom lens. The PowerShot A590IS is also equipped with an optical image stabilizer, which corrects blurring caused by shaky hands. A special Sunset Scene Mode has also been added and will be appreciated by all the vacationers who will be flocking to Boracay this summer season.

The new Easy Mode feature has also been added to both the PowerShot A580 and 590IS. Now, users only need to focus on the shutter and flash buttons, and Canon’s DIGIC III processor will do the rest. This feature minimizes screen clutter and displays only the shooting mode, flash setting and number of shots left.

To truly enjoy the moments captured, the SELPHY ES20 is the perfect partner to every digital camera. With a 2.5" fixed colour LCD, instant printing from any camera, mobile phone, or memory card is made fun and easy. 4R photos are printed in just 60 seconds anytime, anywhere for as low as P8 per 4x6" print.

The DIGITAL IXUS 80IS combines the beauty and portability of a fashionable digital camera with superb functionality. Now in an even sleeker body, the IXUS 80 IS comes in five different colours to cater to every personality and distinguished taste – metallic sepia, silver, pink, camel and blue.

With an upgraded 8-megapixel sensor, 3x optical zoom, and DIGIC III Engine, the IXUS 80IS is even more intelligent than before, taking photos of high-definition image quality. The much-anticipated Lens Shift-Type Optical Image Stabilizer (IS), together with the Motion Detection Technology and High ISO Auto feature, provide the advanced technology to control image blurring.

EOS 450D: Entry-level digital-SLR with First-Class Performance

The all-new EOS 450D is equipped with Canon’s 12.2 megapixel CMOS sensor and DIGIC III imaging processor to capture high definition images with true-to-life colors at amazingly fast processing speed. The compact and light DSLR packs new features that include the EOS Integrated Cleaning System Function, LiveView mode function, newly developed high precision 9-point AF sensor, two AF modes during Live View function and a high resolution 3" LCD monitor with 230,000 dots with wide viewing angle. Other superb features that make EOS 450D a must-have for prosumers and photo-enthusiasts are its continuous shooting speed of 3.5 frames per second, fast start-up time of 0.2 second and spot metering function.

Perfect for preserving true-to-life footages of the family and barkada summer getaways are Canon’s latest line up of PhotoDV camcorders – DC320 and DC310 DVD camcorders and the ZR900 and ZR930 MiniDV camcorders.

On top of DVD advantage, which includes avoidance of over-writing of existing data, Visual Index display on all recorded footages for reviewing and playback, and Quick Edit that allows easy dividing and deleting of footage, the new DC320 and DC310 feature the lowest power consumption (2.3 W) among DVD camcorders – up to more than one hour of recording in one single battery charge. Both models are equipped with a host of user-friendly features and joystick control for convenient and quick navigation.

The new DC320 and DC310 also feature a powerful 48x advanced zoom capability. With built-in image stabilizer and 1.07 megapixel (DC320) or 800K pixel (DC310), users are assured that their most cherished memories will be captured in crystal-clarity.

Canon is likewise providing consumers optimum value with the ZR910 and ZR900 camcorders, also with 48x advanced zoom capability and audio upgrade. Both models also feature an external microphone input, the first time that Canon has included such feature on its most affordable miniDV camcorders.

Canon raises the standard for dependable high quality laser printing with the Laser Shot LBP 3310 and LBP 3370 compact monochrome laser printers.

Designed for stress-free large volume printing in home and SOHO environments, the Laser Shot LBP 3310 and LBP 3370 are capable of ultra-fast printing at 26 pages per minute (ppm) for single-sided printing.

This printing speed is more than enough to handle the demands and document requirements of most small businesses. In addition, auto-duplexing comes built-in as a standard feature and a Quick Print function means that it takes a mere 6.5 seconds for a First Page Out Time (FPOT). Both Laser Shot printers feature zero warm-up time from standby mode, due to Canon’s On-Demand Fixing technology.

Equipped with the best of Canon’s optical and imaging technologies, the XEED and LV projectors deliver outstanding display clarity and contrast while maintaining lightweight and compact designs.

The XEED SX7 and XEED X700 multimedia projectors are armed with the revolutionary Aspectual Illumination System (AISYS) technology, which helps overcome the size and cost limitations of traditional projectors. Using LCOS (Liquid Crystal on Silicon) panels to deliver seamless image clarity with ultra-fine pitch, AISYS enables the XEED projectors to be highly portable without compromising brightness and clarity.

Its new 275W NSH (AC) projection lamp together with Canon’s AISYS technology give the XEED SX7 and XEED X700 the brightness level of 4000 lumens - a standard which was previously unattainable for any ultra-portable range of LCOS projectors. The XEED projectors are also equipped with 1.7-times zoom lenses and a one-touch Auto Set button for fuss-free operation and setup.

For large indoor and outdoor venue display, the new LV7585 stands out as the perfect solution.

The Canon LV7585 projector delivers native XGA projections with a brightness of 6,500 lumens using a newly developed 330 W NSHA lamp and high-aperture-ratio LCD panels. It also features a much improved contrast ratio of 1600:1, one of the highest contrast ratios currently available in the market.

For smaller venues where ultra-portability is desired, the new Canon LV7365 comes into play.

The LV7365 produces an output of 3000 lumens by incorporating a new highly efficient 210W NSHA lamp, ensuring that large and clear images can also be projected even in smaller spaces with high levels of ambient light. The 500:1 contrast ratio faithfully renders deep blacks and rich tones thus allowing accurate colour reproduction true to the source image.

Experience first hand the beauty and power of these 16 new products in the Canon ImageNation Summer 2008 mall tour in SM malls nationwide, beginning in March 27, 2008.