Not only did their economies suffer due to the decline of their poultry industries, the dangers of the disease also threatened food security. In Southeast Asia, the Philippines has been lucky enough not to be among the infected countries, but still, the risk of avian flu appearing in our shores should not be ignored.

This contagious disease, caused by the influenza A virus, normally affects only birds. However, some cases of avian flu crossing the species barrier and infecting humans, have been documented. Because of the dangers of bird flu, care and caution must always be exercised when it comes to purchasing, handling and cooking poultry meat such as chicken.

In the Philippines, the National Meat Inspection Service (NMIS) is steadfast in its drive to ensure that markets and other distribution channels only offer safe meats for public consumption. The NMIS has accreditation programs for meat and poultry processing plants, cold storage facilities and other meat establishments. Consumer information, awareness, and protection programs are also in place, which include the celebration of the annual Meat Safety Consciousness Week.

When it comes to meat safety, consumers must make sure that they purchase meats with the NMIS stamp of approval, or buy from reputable brands and stores. And when it comes to poultry meat, Magnolia Fresh Chicken matches the NMIS’ dedication to quality and safety, delivering only the freshest dressed chicken. Adhering to the strictest quality standards, Magnolia Fresh Chicken provides chicken meat and chicken products guaranteed to be fresh, and safe to eat. With such commitment to quality and excellence, it is no wonder then that this brand is the most highly regarded chicken brand in the country.

Magnolia chicken station is available in over 200 supermarkets nationwide. With that number of outlets, folks can get truly fresh and safe chicken meat anytime.