The theme of this year’s celebration is "Museums: Agents of social change and development." Alissandra Cummins, president of the International Council of Museums (ICOM), in her message on the occasion, explained that this year’s observance seeks to show how museums can address the issue of the digital divide from which the developing world has been suffering, by bridging that divide between two worlds through new creative interaction between museum professionals. For the first time since the celebration began in 1977, ICOM is inviting museums to take action in museums around the globe both in the real and in the virtual world.

While museums have been traditionally known for their collections, it is noteworthy that an increasing number of these repositories of knowledge have taken "an active role in exploring social issues with communities to contribute to their development." Their educational and ethical functions enable them to engage culturally diverse contemporary communities through exhibitions and workshops and their design. International Museums Day affirms the fact that it is possible "to gather together in a new way to interpret the past in light of the present to shape a better future."

International Museum Day was started by the United Nations Education, Scientific, and Cultural Organization (UNESCO) in 1977 and carried on by the ICOM to raise public awareness of the vital role museums play in society. ICOM defines the "museum" as "an institution in the service of society and of its development."

In support of the celebration, the University of the Philippines’ Vargas Museum will hold its Summer Workshop for Junior Museum Guides for the fourth time. The workshop will teach children aged 9 to 14 years, art appreciation, museum introduction, including health and safety in the museum, making a guide book, and touring museum visitors. The course also includes basic workshops on drawing, pottery, and printmaking.

Let us take a break from our traditional mall visits and movie treats and take time to visit our museums. Marvel at the rich legacy that our forefathers have generously bequeathed to us and be immersed in the evolving role of these museums. Through the experience, let us learn how we, too, can become catalysts of social change and development.