The Philippine Software Industry Association (PSIA) has scheduled roadshows in New York, Chicago, Los Angeles, San Francisco and San Jose that will feature Philippine software companies, including Exist Global, Morph Labs, Headstrong Philippines, Soluziona, and Pointwest Technologies, to name a few, the PSIA in a statement said.

"The objective behind the US roadshows is to further improve the image of our country in the international IT and software development scenes," Winston Damarillo, PSIA chairman for international marketing, said.

Damarillo said the group will work with select government agencies for the undertaking.

"With the help of the Department of Trade and Industry (DTI), we hope to solidify the country’s stand as one of the major players in both of these fields, bringing with us a local team of progressive companies that will exhibit the industry-leading technologies and services our country now offers."

The PSIA said Damarillo and Josephine Romero, DTI trade representative in New York, originally conceived the idea of holding roadshows in the US.

The two worked together for over a year to design a project to encourage local industry players to bring their businesses into the global market, the group said.

The US roadshows kicked off last July 17 in Los Angeles, California. Exist Global and Morph Labs, where Damarillo concurrently serves as executive chairman for both software companies, provided additional logistics support during the California leg of the roadshows, particularly in Los Angeles, where they hold significant presence.

PSIA officials said that the roadshows will culminate with the World BPO Forum in Jersey City, New Jersey on July 28-29. The forum is considered the largest offshoring and outsourcing (O&O) summit in the world. Major outsourcing service providers attend the forum to network and to discuss emerging trends and issues affecting the sector.

"Attending this year’s World BPO Forum is a landmark achievement for our group given that we are representing the Philippines, which is now considered one of the top outsourcing destinations in the global marketplace," said Beng Coronel, president of PSIA and Pointwest Technologies. "We look forward to expanding our presence in the US market as we continue to push for the deployment of Filipino software products and services the world over."