ASUS, recognized as a highly environmental friendly company in the Computers and Peripherals Industry by oekom in 2007, has launched the ASUS Bamboo Series notebook, a groundbreaking bamboo-clad product that is truly green throughout every phase of its life – from its conception, production and use to its eventual recycling and disposal.
In developing the ASUS Bamboo Series notebook, ASUS staff at all levels leveraged the full spectrum of environmental expertise that the company has accumulated since 2002 when it initiated its Green ASUS drive – before the RoHS and WEEE directives were enforced – and utilized the comprehensive green product design and management tools specifically created to encourage the disciplined adherence to green principles at a systemic level.
The ASUS Bamboo Series is a major milestone for ASUS and the IT industry at large, as it signals the coming of age of green technologies that are no longer confined to the conceptual realm, and that are implementable on a mass production scale. It also serves as a tangible manifestation of ASUS’ commitment to continually bolstering its green capabilities.
Finally, it is proof positive that meeting the demands of modern computing can be reconciled with the need to preserve the Earth, especially when a green mentality has become deeply ingrained in the solution provider’s culture – just as it has at ASUS.
The ASUS Bamboo Series notebook: A Seamless Marriage of Art and Engineering
The first thing about the ASUS Bamboo Series notebook that commands immediate and unfailing attention is its artisan-grade Moso bamboo paneling, which is crafted with the precision and care typically associated with bamboo instruments and arts and crafts.
The organic tactility, refreshing scent and minimalist aesthetics of bamboo lend the ASUS Bamboo Series notebook an arresting aura of spirituality, warmth and old world charm that synthetic materials and cold, impersonal metals will struggle to replicate. With every touch, users will be able to feel the difference – the bamboo gives an instant sense of familiarity, just like the sensation one would get from running one’s fingertips across furniture.
The sensation of being close to nature is even conveyed when users use the touch pad. The genuine bamboo fiber patterns on the touch pad create the sensation of touching live bamboo. Furthermore – like any piece of original art – every ASUS Bamboo Series notebook is unique, each with its own natural patterning that is brought out beautifully by ASUS’ proprietary manufacturing process.
The air of individuality of each piece can be further enhanced by several treatments that yield different colors, or by laser etching distinctive designs onto the ASUS Bamboo Series notebook’s bamboo-clad cover.
The ultra slim ASUS Bamboo Series notebook is currently available in two versions: a 12.1" model that weighs 1.57kg and an 11.1" model that weighs a mere 1.25kg. Both house Intel Core2 Duo processors and are fitted with DDRII RAM.
ASUS Super Hybrid Engine: A Next Generation Breakthrough in Power Efficiency
All of the ASUS Bamboo Series notebook’s power does not come at the expense of the environment. On the contrary, the ASUS Bamboo Series notebook – as with the new generation of ASUS notebooks released to market from the second half of 2008 – is remarkably energy-efficient, thanks to the implementation of ASUS’ exclusive Super Hybrid Engine technology, which is the product of a comprehensive redesigning of the hardware, software and BIOS on the part of ASUS’ engineers.
The most remarkable breakthrough of Super Hybrid Engine is that it accords users the control they need to obtain their desired level of performance – either improving power efficiency or boosting performance by the same technology core. In terms of power efficiency improvement, Super Hybrid Engine can extend battery life between 35% and 70% as compared to notebooks with the same specifications but without the technology, and yet enable users to boost their systems’ performance by up to 23%.
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