Kantar Media data shows ABS-CBN top station in 2013
ABS-CBN was the most watched network in the country in 2013 after it ruled national TV ratings across urban and rural homes with an average national audience share of 42%, or 9 points higher than the nearest rival, based on year round data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population.
From January to December 2013, ABS-CBN beat all other networks across all time blocks and even swept all 15 slots in the list of top 15 most watched programs last year.
The Kapamilya network remained undefeated in primetime (6 p.m. to midnight) with an average audience share of 47%. ABS-CBN also led the morning (6 a.m. to 12 noon) block with an average audience share of 37%, while the network hit 40% audience share in the early afternoon block (12 noon to 3 p.m.). The late afternoon (3 p.m. to 6 p.m.) block scored no exception as the Kapamilya Network ruled with 38% average audience share.
The top 15 most watched programs are Kapamilya shows. These were original Pinoy superhero “Juan dela Cruz” (with average national TV rating of 34.7%), “Ina Kapatid Anak” (33.4%), “Princess and I” (31.1%), “Maalaala Mo Kaya” (30.7%), Wansapanataym (29.7%), and “Honesto” (28.3%).
“TV Patrol” was the viewers’ top choice for newscasts with an average national TV rating of 27.7%, or a ten point lead against its competition.
Also included in the top 15 list from January to December 2013 were “Got To Believe” (27.6%), “Aryana” (26.6%), “Muling Buksan Ang Puso” (26.1%), “Huwag Ka Lang Mawawala” (25.9%), “Pilipinas Got Talent” (25.4%), “Bet On Your Baby” (25.3%), “The Voice of the Philippines” (25.1%), and “Be Careful With My Heart” (22.9%).
In December alone, ABS-CBN garnered an average audience share of 43%.
Kantar Media is said to be a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.