Learn about toys at the 2014 Global Toy Conference
Yet again, Divisoria and other local markets became a haven for last-minute Christmas shoppers who are all looking for great bargains. One of the most saleable items: kids’ toys, which you can buy at prices that are not even a quarter of what people pay for in malls
But just because a toy is inexpensive does not mean that it is already a bargain. Buying at bargain price just means paying for less than the actual value of a product, which you would encounter during warehouse and seasonal sale events. Some toys in these street markets may be cheap but they are often not of the same quality as those being sold in toy stores. Some toys have high levels of lead content while others have not actually gone through inspections and are not within safety standards, as had been reported numerous times in various media.
Here in the Philippines, we have the PS/ICC marks that signify that a product went through and passed the quality requirements of the Bureau of Product Standards (BPS). According to the Department of Trade and Industry website, PS markings can be found on locally-manufactured products while ICC is a marking for imported products.
Unfortunately, not many people are aware of such markings nor do they actively look for them when buying toys. Most are concerned more on the price than the safety standards. According to Rainer Weiskirchen of TUV Rheinland, the world’s biggest laboratory for toys and a global provider of safety and certification services, it is still important for people to know the certification markings that they should look for when buying toys or any product for that matter.
Aware of this growing trend of prioritizing price among shoppers, the 2014 Global Toy Conference will be holding seminars on pricing strategies as well as modules on sales and marketing of toys for children. The toy conference will be held during The Spielwarenmesse– the world’s leading trade fair for toys and baby products– happening in Nuremberg, Germany from January 29 to February 3, 2014.
The six-day toy fair will showcase the world’s newest best toys as well as upcoming toy lines. Next year’s Nuremberg Toy Fair promises to be even bigger, having an additional space of more than 9,000 meters. More than a million products are expected to be showcased, including 75,000 new products, from branded to mass market products.
For more information, log on to http://www.toyfair.de/