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Marketing confab breaks records and sets trends


THE YEAR’S biggest marketing conference for students draws over 7,000 visitors.

Renowned marketing experts recently shared their knowledge and experiences during the  11th Stratmark Conference for Students at the Cuneta Astrodome in Pasay City.

Organized by the Philippine Marketing Association’s (PMA) Youth and Academe Committee, the confab themed “Next Big Thing: Trendsetter Marketing,” showcased the latest marketing trends and innovations. The event is in line with PMA’s overall theme on “Creating Relevance through Value Marketing.”

The event, which drew over 7,000 visitors, had top Marketing practitioners as speakers. Among them were Matec Villanueva, Publicis Manila Inc.; Merlee Cruz-Jayme, chairperson and chief Creative Officer of DM9 JaymeSyfu; Edgar Allan Caper, Corporate Marketing director of Max’s Restaurant; Archie Rodriguez, CEO and president of Global Restaurant Concepts; Gregory Banzon, vice president and general manager of Century Canning Corporation; Joseph Albette Buddahim, managing director of Performics PH, ZenithOptimedia; Nicole Bulatao, Digital Marketing head of  Nestle Philippines; Michael Cayetano, Consulting Business head of SAS Philippines; and Christi Marie Densing, senior associate and Analytical consultant of SAS Philippines.

Meanwhile, participants of the panel discussion on marketing trendsetter secrets were Darlyn Sandra Ty, president and founder of Belle de Jour Enterprises and Viviamo Inc.; Abe Cipriano, AVP for Marketing, Asia Brewery Inc. for non-alcoholic beverages; Ammiel De Leon, Brand Development Group director of Terry S.A.; and Ethan Koe Sanchez, head of Sun Cellular Postpaid Marketing for Usage and Loyalty.

The induction of the Philippine Junior Marketing Association’s (PJMA) new officers headed by Michael Zafra from the University of Santo Tomas was also held during the event.

The conference also treated the students to heart-pounding dance beats by DJ Khai and a grand raffle draw with various prizes and giveaways. Holy Angel University in Pampanga,  Tomas Claudio Memorial College in Bataan, and Pan Pacific University in Pangasinan won the first, second and third prizes respectively.