Maybank bags gold at Putra Brand Awards 2014
Maybank brought home the Gold Award for the Banking, Investment, and Insurance Category at the Putra Brand Awards 2014 for the fifth straight year. Public Bank Berhad got the Silver Award, while CIMB bagged the Bronze Award.
Maybank Group Chief Operations Officer Jerome Hon Kah Cho received the award on behalf of Maybank.
He said this latest feat is a testimony to the hard work and contribution of Maybankers in demonstrating the bank’s humanising mission and delivering on the brand promise to its customers.
The award presentation ceremony was held on April 25, 2014 at the One World Hotel.
The Putra Brand Awards winners were judged by a poll of 6,000 customers through a survey conducted by the Pulse Group, a research agency, covering both the Peninsula and Sabah and Sarawak to determine brand acceptance. It is an awarding ceremony that money can’t buy as the finalists are chosen by consumers – reflecting people’s choice and not dictated by panel of judges.
Maybank is Malaysia’s leading financial services provider and largest bank in terms of market capitalisation. It operates an extensive global network of over 2,200 offices in 20 countries including in all 10 ASEAN countries. In the Philippines, it has 79 branches nationwide.
Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is the premier brand awards in Malaysia which recognizes brand building as an integral business investment, measured by consumer preference. It is the only brand awards in the country endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA) and the Media Specialists Association (MSA).