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Mitsubishi rolls out 100,000th Adventure

Mitsubishi Motors Philippines Corp. (MMPC) reached a milestone recently when it rolled-off the 100,000th Mitsubishi Adventure unit produced from its manufacturing plant in Cainta, Rizal. Together with the production feat, MMPC also announced the 100,000th sales milestone of the model.

MMPC started to produce the Mitsubishi Adventure in October 1997. The Adventure was then introduced to the market in January 1998.  And with full year sales from its introduction, MMPC was able to top overall industry sales in 1998. Total Adventure volume sold from January 1998 until April 2014 is now at 100,300 units.

The Mitsubishi Adventure was designed to respond to the needs of every Filipino family.  Mitsubishi Motors developed this model to be an ideal vehicle for the Filipino family, given its size, features, affordable price and low running cost.  Throughout the years, continuous features and quality improvement were undertaken.

To date, the Adventure remains to be a significant model in MMPC’s product line up and as well as in the Philippine market.

Mitsubishi rolled-off the 100,000th Mitsubishi Adventure unit. From left: Masato Sada, EVP of Manufacturing, MMPC; Junya Masuda, EVP of Marketing, MMPC; Hikosaburo Shibata, president & CEO, MMPC; Dr. Olga Abellanosa, Cainta Municipal Administrator; Marissa Concepcion, CAMPI secretary general; Ramon Vicente Kabigting, PACCI Exec. Director; Kazuki Sugino, EVP, CFO and treasurer, MMPC; Orlando F. Alvarez, Jr., EVP of Overall Operations, MMPC; and Hon. Mayor Casimiro Ynares III of Antipolo City.  (ANJO PEREZ)

Mitsubishi rolled-off the 100,000th Mitsubishi Adventure unit. From left: Masato Sada, EVP of Manufacturing, MMPC; Junya Masuda, EVP of Marketing, MMPC; Hikosaburo Shibata, president & CEO, MMPC; Dr. Olga Abellanosa, Cainta Municipal Administrator; Marissa Concepcion, CAMPI secretary general; Ramon Vicente Kabigting, PACCI Exec. Director; Kazuki Sugino, EVP, CFO and treasurer, MMPC; Orlando F. Alvarez, Jr., EVP of Overall Operations, MMPC; and Hon. Mayor Casimiro Ynares III of Antipolo City. (ANJO PEREZ)