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More 2014 trade fairs scheduled

To boost domestic trade for the country’s micro, small and medium enterprises (MSMEs), the Department of Trade and Industry (DTI) through its Bureau of Domestic Trade (BDT) is planning to organize more domestic trade fairs this year.

trade fair, CITEM, Manila Bulletin

The Dept. of Trade and Industry eyes more trade fairs to promote the products of micro small and medium size enterprises that eye both local and foreign markets. (Photos from CITEM)

DTI Undersecretary Ponciano C. Manalo, Jr. said the DTI intends to have six domestic trade fairs in priority sectors, namely: food, fashion, arts, and furniture and furnishing for 2014.

MANALO

MANALO

“Last year, we organized two domestic trade fairs to provide opportunities for our MSMEs to sell their products in the domestic market and eventually make their way to the international market,” Manalo said.

Through national food and handicrafts fairs under its new Sikat Pinoy brand, the DTI brought together 577 MSMEs from the country’s 16 regions. The National Food Fair gathered 260 MSMEs participants that generated P13.8-million sales while the National Handicrafts Fair had 317 MSME participants with P51.3 million sales.

“To encourage market expansion of thriving MSMEs supported by the BDT, we will continue to facilitate their participation in international trade fairs such as the International Food Exhibition (IFEX) and the Manila FAME,” Manalo said.

In 2013, the participation of these MSMEs in international fairs generated P46.7 million sales in the IFEX, P72.2 million in the Manila FAME (March edition) and P33.9 million in the Manila FAME (October edition).

Manalo added that aside from promoting their products in these fairs, fair participants will also be provided with product design and development services.

“We will also continue to organize product-sourcing missions to facilitate trade between MSMEs and buyers from big trading houses and consolidators. These missions were also designed to provide MSMEs with useful information to improve their product marketability,” Manalo said.

Last year, the sourcing mission during the Aklan Fiber Festival with 34 MSMEs generated P1.4 million sales, and the Bohol Sandugo Trade Fair with 66 MSMEs earned P1.6 million sales.

A sourcing mission in Quezon was also arranged with 10 MSMEs that generated P866,000 sales.

Manalo also mentioned that DTI will carry on its merchandise consultancy or clinics wherein trade experts advise micro and small enterprises on product quality, competitiveness and promotion.

In 2013, these marketing clinics were organized for enterprises in the Cordilleras and community-based associations from Sulu, Sultan Kudarat, Maguindanao and Palawan.

“To further promote home-grown products, the BDT will continue to provide its direct matching services and organize workshops and seminars on marketing for MSMEs. It will also operate the new Domestic Trade Exchange Porlet (DTEx) to provide trade fair information, process fair applications, and perform market-matching activities.

Manalo also said the DTI will maintain the Department’s showroom for micro, small, and medium enterprises as well as trade and industry associations to display and sell their products during the entire year.