National Newsbits for July 13, 2014 | Manila Bulletin | Latest Breaking News | News Philippines
Natural Disaster
Home  » News » National » National Newsbits for July 13, 2014

National Newsbits for July 13, 2014

PH TOURISM SLOGAN HAILED

The country’s tourism slogan “It’s more fun in the Philippines” landed third among the 100 smartest marketing campaigns in the world. Marketing intelligence service Warc released its annual Warc 100 list of the world’s top marketing campaigns based on performance in effectiveness and strategy competitions. During the search, Warc took note of the Philippine tourism marketing campaign’s remarkable success despite minimal budget allocation. “It’s more fun in the Philippines” campaign was launched in 2012 to attract visitors to the country. The campaign hopes to enjoin the whole country in creating positive buzz around this tagline. “The Philippines used a low-budget strategy to tackle an image problem that prevented potential tourists from visiting the country,” a statement from Warc said. “Using Filipinos themselves as the inspiration for the campaign, the slogan: ‘It’s more fun in the Philippines’ captured the attention of the whole nation – and the world,” it added. (Mary Rose A. Hogaza)

SANDIGAN CASES

The Senate is pressing amendments to the Sandiganbayan law designed to speed up the disposition of corruption cases against erring officials and employees of the government. This came after the Upper House, before going on a six-week sine die adjournment last month, approved on third and final reading Senate Bill No. 2138. Sen. Aquilino Pimentel III, who introduced his amendments to the bill, said this is a major step to address the congestion of cases in the Sandiganbayan. Pimentel sought the amendments following a World Bank study that “the average pendency of cases before the Sandiganbayan was 6.6 years in 2002 but a decade later (in 2012) increased to 9.1 years.’’ (Mario B. Casayuran)