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New ‘Proud Ilonggo’ slogan launched

DRAGON BOAT RACING DOWN ILOILO RIVER — Two teams compete during the 2nd Senator Franklin M. Drilon Dragon Boat Competition down the Iloilo River. The water sports event was one of the highlights of Iloilo City’s 76th Charter Day celebration over the weekend. (Tara Yap)

DRAGON BOAT RACING DOWN ILOILO RIVER — Two teams compete during the 2nd Senator Franklin M. Drilon Dragon Boat Competition down the Iloilo River. The water sports event was one of the highlights of Iloilo City’s 76th Charter Day celebration over the weekend. (Tara Yap)

Iloilo City, Iloilo — “I am Iloilo, Proud to be Ilonggo,” declares Iloilo City’s new slogan.

The newly coined slogan was launched during the culmination of events marking Iloilo’s 76th Charter Day over the weekend.

Mayor Jed Patrick Mabilog said the new slogan exemplifies the essence of Ilonggo pride which he says should further propel growth and development of the city.

Over the last few years, multi-billion investments have transformed Iloilo City as one of the country’s major growth centers.

The city has recently been ranked second in the 1st Cities and Municipalities Competitiveness Index by the National Competitiveness Council (NCC).

The new slogan replaces “My City, My Pride.”

Meanwhile, the culminating 76th Charter Day activities included a grand civic parade Saturday.

The 2nd Senator Franklin M. Drilon Dragon Boat Competition was also held at the Ioilo River.

The annual Mayor’s Ball was also held in honor of outstanding city government employees and heritage advocates.

People’s Republic of Red China Ma Keqing was guest of honor during the culminating activities. She was also joined by Senate President Franklin Drilon, an Ilonggo.

Iloilo became a city twice. It was first elevated to a city during the Spanish colonial period.

However, Iloilo was reverted back into a town during the American colonial period.

The Commonwealth government during the American colonial period reestablished Iloilo as a city on August 25, 1937.