Smart expects 10% of 38 million subs to shift to unlimited calling

By EMMIE V. ABADILLA
July 4, 2009, 3:03pm

Smart Communications Inc. (SMART) expects 10 percent of its 38 million subscribers to automatically shift to its new unlimited call service, “Smartalk” right away.

The new service, now available nationwide to both Smart’s pre-paid and post-paid subscribers, will be offered until September 30, 2009.

For P100, subscribers can have 5 days of unlimited calls to any subscriber on the SMART network anywhere in the country, at any time of the day. For P500, they can have 30 days of unlimited calls.

Smart callers can also make unlimited calls to Pilipino Telephone Co. (Piltel) Talk and Text subscribers. However, Piltel subscribers can’t do the same to Smart subscribers because the promotion is Smart’s.

“This is one of the biggest basic voice offers we are launching,” noted Danilo Mojica, head of SMART’s wireless consumer division.

SMART subscribers will be able to avail of the service by purchasing loads for unlimited calls which come in two denominations. The first is “Smartalk 100” which for P100 offers 5 days of unlimited calls to any subscriber on the SMART network anywhere in the country, at any time of the day.

Another variant, “Smartalk 500,” offers 30 days of unlimited calls to any subscriber on the SMART network for only P500 – effectively reducing the cost to as low as P17 for a whole day of unlimited calling to any number within the country’s largest mobile subscriber base.

“With this new service, subscribers all over the country need only one phone, one SIM, and one number, to be able to make unlimited, crystal-clear calls to over 38 million SMART numbers anytime, anywhere,” according to Orlando B. Vea, Chief Wireless Advisor of SMART.

“This is our way of helping out our subscribers in these difficult times and is our response to the government’s call for more affordable telecommunications services,” he added.

SMART Buddy prepaid subscribers may avail of Smartalk through registration. A subscriber can send Talk100 to 6400 for a Smartalk 100 package, or Talk500 to 6400 for a Smartalk 500 load. The payment for the  package bought will be automatically deducted from subscriber’s prepaid load, and they just need to have a P1 maintaining balance.

They can also buy these Smartalk packages as a load from any of over a million SMART Load retailers all over the country.

When making a call using the Smartalk unlimited package, SMART Buddy subscribers only need to dial *6400 plus the 11-digit subscriber number being called.

All SMART Gold subscribers from Plan 800 and up may avail of 30 days of unlimited calls to any number within the SMART network, with Smartalk 500. All they need to do is send Talk500 to 6400 to purchase the package and the 500-peso charge will be billed on top of their monthly service fee (MSF).

SMART Gold subscribers can likewise purchase Smartalk 100 or Smartalk 500, from any of over a million SMART Load retailers all over the country. This is best for post-paid subscribers who prefer to stay within their MSF cap yet need to avail of unlimited calling service through the  convenience of a prepaid package.