The trend setting Channel [V] Philippines scintillates the local music and lifestyle scene with exciting events and TV specials this third quarter of 2009 by kicking off with a grand launch party on July 25.

The Channel [V] Philippines on-ground events commence with “The [V] Invasion Party” on July 25 at the A-Venue in Makati City from 9 p.m. onwards featuring DJ Bad Boy Bill, America’s top House DJ.

Other events in the line-up are The [V] Club Nights; The [V]amp Nights Bar Tour; Thursday Night Tri[V]ia Royal; The Campus In[V]asion and VJ Quest, The [V] Mall Tours, The [V] Halloween Party, The [V] Youth Forum and AMP Live!

Meanwhile, fans of Matchbox20 lead singer Rob Thomas should set their timers at 9:35 p.m. on July 19, Sunday for Channel [V]’s Spotlight Special on the man behind the hits “Smooth,” “Lonely No More” and “Her Diamonds.”

In the TV special, Rob Thomas talks about the future of his band, his celebrity status, what he does during his spare time, how he won over girls back in the days and his marriage. More, Channel [V]’s Spotlight Special gives us the lowdown on Thomas latest album, “Cradle Song” which is currently blazing up the charts.

Rob Thomas is the first male lead singer who has his debut solo album release (2005’s “Something To Be”) land at the top spot. He and his Matchbox20 bandmates have sold over 45 million records worldwide. Thomas has penned songs for such acts as Marc Anthony, Taylor Hicks, and Daughtry. In 1999, he scored three Grammys for co-writing and performing on Santana’s multi-platinum hit, “Smooth.”

Aside from Channel [V]’s Spotlight Special, there are the regular programs include Turo-Turo, Hits All You Can, [V] Tunes Pinas, [V] Tunes Pinas Live, PopKorn, etc.

These shows will be hosted by Hong Kong-based VJ, Alvin Alfonso, a Fil-Am from Canada, whom will be Channel [V] Philippines resident VJ.

Channel [V] Philippines’ impressive content block and events redound to the creativity and efforts of its executives. These are Manuel G. Viray, executive vice president; Kathy Alejar, sales and marketing director; Jose Javier Reyes, creative director; Liza T. Latinazo, vice president and general manager of Regional Distribution and advertising and sales vice president for Programming (of Channel [V] Hong Kong).

Channel [V] Philippines airs on the premium tier Channel 25 of Sky Cable.