Philippine Long Distance Telephone Company (PLDT), the country’s leading telecommunications provider, will deploy Oracle’s Siebel CRM to increase productivity and strengthen its competitiveness.

With Siebel CRM, PLDT can integrate internal business and customer-facing processes for better customer service and more efficient sales and marketing initiatives across its various communications products and services.

By providing a real-time, 360-degree view of customer information and sharing customer data across all channels and customer-facing departments – such as sales, service, call center and marketing – Siebel CRM enables PLDT to provide a consistent customer experience and helps the company aggressively acquire and retain customers across its various lines of business.

The dominant communications provider in the Philippines, PLDT has 35.2 million cellular subscribers, 1.8 million fixed line subscribers and 547,000 wireless broadband customers (as of the end of 2008).

As PLDT continues to expand its network capacity and launch advanced services, the company knows that its customer base will grow quickly and it will need to deliver even higher customer value and satisfaction. With Siebel CRM, PLDT is confident that it will achieve desirable levels of maximum top-and bottom-line growth.

PLDT has been a long-time Oracle customer, currently using Oracle Database, Oracle Business Intelligence, Oracle Fusion Middleware, Oracle Real Application Clusters, Oracle Identity Management, and Oracle TimesTen In-Memory Database.

“We chose Oracle based on our successes with other Oracle products and because of its proven track record in delivering business value in the communications industry. We believe that the implementation of Oracle’s Siebel CRM is a key step for  PLDT to provide more quality customer service to our valued subscribers,” said Wilma Cruz, group chief information officer, Philippine Long Distance Telephone Company.