Bee Choo’s Organic Hair Solutions

By Em P. Guevara
Published: March 11, 2013
Madam Bee Choo with Regine Tolentino, who hosted the TaylorTyler launch in Pergola Mall in 2012.

This Singapore company promotes treating one’s hair right via organic treatments for damaged hair, scalp problems and baldness

Singapore brand Bee Choo, which specializes in Oriental herbal hair treatments, has set up shop in the Philippines and now has two branches in the metro. The Bee Choo Origin products are exclusively distributed by TaylorTyler Herbal Hair Spa and Salon, at its first branch in Pergola Mall, B.F. Homes that opened in August 2012, and its latest branch in Mall of Asia that opened last January.

The Origins Of Origin

Origin Herbal Hair Treatment was founded by Madam Cheah Bee Chew (Bee Choo) in Singapore in 2000. What started as a home-based business is now an established business with more than 70 stores all over Asia. There are currently six shops in Singapore, 47 franchises/licensees in Malaysia and branches in Indonesia, Thailand, Taiwan, Hong Kong and the Philippines.

Madam Bee Choo, as she is called, chose to treat her own hair problems making use of 100 percent pure Chinese herbs. The concoction worked and led to the opening of her first hair treatment center in Singapore. Now, Bee Choo Origin products, which are processed daily to ensure their freshness and effectiveness, are known to treat effectively such problems as hair loss, dandruff, and problems stemming from over-processing and use of chemicals that destroy or damage the hair.

Uniquely Bee Choo

Bee Choo’s full line of herbal hair products carrying the Origin brand name include Purity Scalp Shampoo (for oily scalp and fine hair), Purity Hair Repair Conditioner (with pro-vitamin B-5 and protein), Ginger Lime Shampoo (with natural essential oils and botanical extracts for oily scalp), Hair Tonic (used with the Bee Choo herbal paste to promote hair growth), Herbal Hair Tonic (with Oriental herbs for extreme hair loss), Damaged Hair Rebuilder (with silk protein, jojoba and Vitamin E to nourish and repair hair tissue), Treatment Spa Crème (the product used for the Bee Choo Herbal Hair Treatment to fully detox the hair), Crystal Serum (with instant smoothing action to treat damaged ends), Active Hair Scalp Ampoule (with yarrow and sage that controls hair loss), and Restructuring Hair Ampoule (with linseed that restores hair after damage).

The Bee Choo Origin Herbal Hair Spa Treatment that makes use of the “miracle” herbal paste is an experience of hair renewal that consists of key steps. It starts with Bee Choo Origin Ginger Oil applied to the scalp, opening the pores and prepping the scalp for the treatment. Then Bee Choo Origin Hair Spa is generously applied to the hair. The herbal concoction, which smells strongly of tea, is left to sit for an hour and a half to maximize the benefits. This is washed off after with Origin Purity Scalp Shampoo and Origin Purity Repair Hair Conditioner, a minty mix of herbs that provides nourishment and washes away excess oil and product buildup. A blow-dry caps the treatment, with bouncier healthier hair that is immediately noticeable. The herbs will continue to nourish the hair for the next three days protecting it from chemical treatments. The results are said to get better with every treatment.

A steadily growing number of satisfied clients swear by the benefits of the Origin Herbal Hair Treatment, which promotes improved blood circulation that activates hair follicles, enabling the hair to regrow faster. It also improves scalp condition and delays the growth of white hair, as nutrients are supplied to the scalp that increases the growth of black hair.

Philippine expansion

“Although the TaylorTyler Herbal Hair Spa and Salon in the Philippines has been created to be a salon, it is really more of a hair and scalp clinic,” says TaylorTyler Managing Director Johnny Co. He points out that majority of their clients go to them and come back for a series of treatments for hair loss, scalp problems like dandruff, and damaged hair from such chemical treatments as rebonding, coloring and the Brazilian blowout. There is no age limit to the customers they treat either, he says, as they have customers that are kids and tweeners, aside from adults of all ages.

The Bee Choo Origin Herbal Hair Spa Treatment comes at an introductory price per treatment of P990 for men and P1190 for women, and this comes with a free manicure or pedicure. Haircut, hair and make-up, nail and hair color services are also currently offered at 30 percent off. All Bee Choo Origin products, meanwhile, are offered at a 10 percent discount.

Co discloses that there are plans to have 10 branches nationwide in the next four years, with the next ones opening in the Ortigas or Trinoma area, and the Makati or Fort area. Bee Choo’s vision and mission remains to be sharing its expertise and care to those who need to solve their hair problems making use of all-natural products and at a reasonable price.

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