Enterprise solutions company EMC has unveiled its newest software portfolio, promising local companies that these solutions will help them accelerate towards cloud computing.

Cloud computing is gaining steam among businesses as it can potentially reduce costs as well as increase business efficiencies.

EMC in a statement said it has unveiled its virtualized data center solutions with the announcement of the EMC Ionix IT management software for helping customers accelerate their migration from physical IT to virtual IT to cloud infrastructures.

The US-based firm said Ionix software combines automated server compliance and configuration solutions gained from EMC’s recent Configuresoft acquisition with EMC’s market-leading and newly unified management software portfolio to provide unparalleled insight and control across physical and virtual IT infrastructures.

The company has been building up its portfolio of technologies that provide IT management across the data center, it said.

Ionix represents a culmination of this strategy, bringing together these products under one unified family that offers customers management capabilities across their physical and virtual IT infrastructures - including servers, networks, storage, and applications, EMC said.

“At every major disruption point, huge new market opportunities are created and the eventual winners tend to be the ones that are purpose-built for the new world order - not those who bolt-on functions to last year’s model,” said Steve Duplessie, founder and senior Analyst, Enterprise Strategy Group adding that “while there are current leaders in this space, they built monolithic software to support monolithic physical infrastructures that weren’t designed to be modular.

The analyst further said that "additionally, they were built well before anyone ever heard of virtualization, let alone the cloud. It’s obvious to me that EMC has the pieces - including the services - to disrupt the current IT management market in the same way they have done with in the past, whether it be EMC Symmetrix, EMC CLARiiON, or VMware’s infrastructure virtualization solutions.”

On the Philippine front meanwhile, EMC said the announcement came at a "critical time."

“The announcement comes at a critical time for pace-setting Filipino companies who are moving aggressively to virtualize their data centers,” said EMC Philippines country manager Ronnie Latinazo. “While virtualization holds the promise of increased efficiencies and reduced costs, its dynamic nature forces companies to think differently about management - as companies seek new ways to automate, manage, and gain control and compliance of the virtualized data center. Customers are quickly realizing that legacy IT management tools simply cannot keep pace.”

ENC further said the most demanding virtualization management challenges can be answered through innovative integrations across what have been traditionally siloed IT management solutions.

Ionix software and solutions break through these silos with new levels of integration and automation that can accelerate the virtualization management journey by exploiting the openness and unique automation capabilities of each solution. Ionix solutions span four categories -- each with unique benefits for the virtualized data center.

This will include EMC Ionix for Service Discovery and Mapping, EMC Ionix for IT Operations Intelligence, EMC Ionix for Data Center Automation and Compliance, and EMC Ionix for Service Management.