Cebu City – Aboitiz Power Corp., the holding company for the Aboitiz Group in power generation and  distribution, solidified its position in the country’s power industry when it introduced Tuesday its new brand for clean and renewable energy dubbed “Cleanergy.”

“Cleanergy concretizes the company’s promise of providing better solutions for a better future. It is an energy solution that will give AP power consumers an option to reduce their carbon footprint and attain a more sustainable lifestyle,” said AP President and Chief Executive Officer Erramon Aboitiz.

Aboitiz said that in order for AP to sell its “Cleanergy” to customers who are looking for renewable energy sources, the company will wait for the open access power supply system to be adopted in the Philippines.

In an open access regime, large power consumers can chose their power suppliers, unlike the present system which restricts their choice to distributors operating in their respective areas.

Aboitiz said the main purpose of the re-marketing of AP is to widen public consciousness about climate change and its adverse impact on society.

“Once the Renewable Energy Bill becomes a law, it allows end-users to tell their distribution utilities that they want to buy power from renewable energy sources,” Aboitiz said.

The “Cleanergy” may be sourced from the company’s combined 1,000-megawatt renewable energy capacity under AP’s portfolio, he added.

“We like renewable energy. We think the future of the country’s power industry is into renewable energy sources,” Aboitiz said, but acknowledged the option of providing green power is something “not readily acceptable to consumers.”

“It is feasible but it will take time for consumers to appreciate ‘green power’. In the long run, what we want to see is consumers who are willing to pay a little more for ‘green power’ and we want to be ready when the demand comes and offer it to them at the least possible cost,” he said.

Also during the event last Tuesday, AP unveiled its new logo reflecting the company’s new brand promise of “Better Solutions.”

“This communicates the company’s vision to continuously find better ways to meet the energy demands of the Philippines and be responsible to the environment,” the CEO said.