With San Miguel Corporation settling in to be its well-entrenched equity holder, organizational changes continue to march into the management executive team of dominant oil industry player Petron Corporation.

In a disclosure to the Philippine Stock Exchange (PSE), it was indicated that Ramon S. Ang will remain as company chairman; and the same goes for Eric O. Recto as president.

However, many of the vice president posts have been re-organized to demonstrate the management preference of the oil firm’s new owner.

The members of the management executive team have been listed for what are considered key offices in the company.

At the chairman’s office, lawyer Jose Jesus G. Laurel has been retained as the company’s general counsel and corporate secretary and will be vice president at the same time. Efren P. Gabrillo takes the post of assistant vice president for internal audit.

Named senior vice president and general manager is Lubin B. Nepomuceno, while several others were assigned to various vice presidential posts.

The oil company’s new vice president for retail marketing is Ramon V. del Rosario; vice president for commercial marketing is Miguel V. Angeles; vice president for supply is Rowena O. Cortez; vice president for depot and plant operations is Peter Paul V. Shotwell; vice president for procurement is Susan Y. Yu; vice president for refinery is Freddie P. Yumang; and assistant vice president for refinery production would be Nathaniel R. Orillos.

At the office of senior vice president and chief financial officer Emmanuel E. Eraña, the team comprises of Ma. Concepcion F. de Claro, vice president for corporate planning; Ma. Cristina M. Menorca, vice president, controllers; Albert A. Sarte, vice president, treasurers; and Wilfredo A. Galoyo, assistant vice president for human resources.

As indicated, the way forward for Petron will be to re-evaluate its planned $1.5 billion investment to turn its Limay refinery into a more complex facility.

For its retail network, the company pursues strategy shift toward construction of micro-filling stations,
which is a diversion from the super-stations that had been part of its traditional business approach.

In the company’s blueprint of projects include the construction of 200 micro-filling stations this year, and this requires P450 million worth of investments.

The so-called business model will enable the industry’s leading player to offer products at its gas pumps at a cheaper price.

The company explained that the “smaller stations concept” is anchored on pre-fabricated models that can start “with 2-3 product pumps but easily expandable as demand grows.”

Alongside expansion of core markets, the oil firm also plans to roll-out more aggressive marketing
approach by integrating wider coverage of services at its stations, such as bank ATMs, bill payments and money transfer, to name a few.