Call it the “Facebook Wars.”

In what is seemingly becoming a fast-growing trend, another person had fallen prey to the risk of having his opinion published via the popular online social-networking site.

Writer-lawyer-activist Argee Guevarra has been sued by the Belo Medical Group Inc. (BMGI) for allegedly making defamatory statements through his Facebook account against the company and its medical director, Dr. Vicki Belo.

Guevarra’s case follows in the wake of a similar situation experienced by an ABS-CBN reporter who, ironically, also carries a similar sounding name, RG Cruz.

Cruz was embroiled in controversy after having allegedly posted libelous statements in Facebook against one of his own network’s top anchors, Korina Sanchez.

Unlike that in the Cruz-Sanchez tempest, however, Belo didn’t simply resort to distributing a “white paper” denouncing Guevarra’s action but she went directly to court.

In the complaint, BMGI, through their representative Agnes Ballesteros, accused Guevarra of “deliberate and malicious intent” to “destroy the reputation of BMGI and Belo’s practice.”

According to Ballesteros, Guevarra, through his Facebook account, has been referring to Belo as “Reyna ng Kaplastikan, Reyna ng Kapalpakan” (Queen of False Pretenses, Queen of Incompetence).

Ballesteros added that Guevarra also insinuated that Belo was bribing people to cover up complaints arising from botched cosmetic procedures conducted by BMGI doctors.

Guevarra also called for “a boycott” of Belo clinics, she alleged.

Guevarra -- who last hogged the limelight in 2006 when he was arrested and charged with inciting to sedition together with professor Randy David -- said he “welcomed” the complaint.

“(I see this as) an opportunity to invite public attention to the hazards and dangers of cosmetic surgery clinics performing surgeries with untrained, unskilled, incompetent, and unlicensed medical practitioners and advertising such services as safe and hopes to ring alarm bells at the Health Department against the proliferation of such colorum clinics which is destroying the country’s medical tourism industry, earning for the country the moniker of being Asia’s No. 1 Chop Shop,” says he.

He added that he was ready to defend himself all the way to the Supreme Court in order to elicit jurisprudence regarding Internet-based libel cases.

Guevarra hasn’t stopped updating his Facebook account.

He recently published a “reaction” to the libel suit stating: "A wannabe mortician masquerading as a cosmetic surgeon will never be able to stitch up the difference between formalin or botox, between free speech or slander when suing for libel a Facebook user for his shout outs and status updates. Such surgical stupidity results in mistaking Facebook for Erasebook.”

Guevarra’s counsel, Atty. J.V. Bautista, finds Belo’s libel suit laughable.

“It needs a serious facelift before it could even be dignified in any court of law. The pleading itself reads and looks like a failed surgery on the laws of libel.”

According to Bautista, the suit is the first Facebook libel case in the world where the complainant does not even belong to the defendant’s network of Facebook friends.

“The statements were made public through Belo’s general manager. She should be charged as co-respondent on the case.”

Guevarra’s battle with Belo stemmed from an alleged botched buttock enhancement surgery conducted on one of the lawyer’s clients, 40-year-old businesswoman Josie Norcio, by a BMGI doctor, who was said to have used the banned substance ‘Hydrogel.’

That said, Ballesteros insists that Guevarra “overstepped the bounds of legitimate advocacy and representation” by publishing libelous remarks on Facebook.

Tagged as “the doctor to the stars,” Belo presides over BMGI, a multi-million dollar empire consisting of plastic surgery clinics and beauty salons with offshore booking offices in Thailand, South Korea, and the U.S.

She was recently involved in a sex scandal that also concerns another BMGI doctor, her ex-boyfriend Hayden Kho.