Bayan Telecommunications recently announced the appointment of Fred Bernardo as Managing Director effective November 1, 2009.

Meanwhile, Tunde Fafunwa has ended his contract as Chief Executive Consultant effective October 31, 2009.

The new managing director has been with the Lopez Group of Companies for the last eight years and worked in the US (California) for 18 years.

His previous employers include Citibank and Jardines. He is a graduate of the University of the Philippines and has a post-graduate degree from the University of California.

On his plans and directions for Bayan, Bernardo declared, “We recognize our position in the industry and we will make our business decisions accordingly. This requires that everything that we do should be market and customer driven to maximize the utilization of our resources and capacity.

Also, we will offer products and services that are sustainable in terms of capital investments or capex and competitive response, he explained. If this means we have to review our current business portfolio and re-allocate our resources, then we will take that direction as long as the results are better for Bayan and its current employees. This also means that the end state is that we are offering to the market products & services of sustainable quality and acceptability.”

Bayan Telecommunications (Bayan), a member of the Lopez Group of Companies and one of the top companies in the Philippines in terms of gross revenues, is a major provider of a wide range of voice and Internet applications to residential customers nationwide.