Ayala’s Integreon acquires Grail Research

By JAMES A. LOYOLA
November 11, 2009, 3:34pm

The Ayala Group’s Integreon, the global leader in integrated knowledge process outsourcing (KPO), has acquired Grail Research, a global strategic research and decision support firm headquartered in Cambridge, Mass.

In a disclosure to the Philippine Stock Exchange, Ayala Corporation said Integreon acquired the business from Monitor Group, a global advisory, capability-building and capital services firm. The terms of the transaction were not disclosed.

Integreon is owned by its management team and LiveIt Investments, Ayala Corporation’s business process outsourcing investment arm.

Grail Research provides the market intelligence and strategic research that global corporations need to make decisions in today’s rapidly changing business environment. Monitor Group has also signed a five-year contract to buy research services from Integreon.

Grail Research serves the world’s leading technology, consumer products and life sciences organizations, including Microsoft, Estée Lauder and a majority of the top ten pharmaceutical companies.

These organizations rely on Grail Research to provide the insights they need to launch products, build brands, assess new opportunities, evaluate M&A/partnership deals, address competitive threats and understand regulatory issues.

Grail Research is headquartered in Cambridge, Mass., and in addition to its other offices in North America has offices in Beijing (China), Delhi (India) and Johannesburg (South Africa). The company has 200 employees worldwide.

“I am delighted to welcome the entire Grail Research team to Integreon. This acquisition accelerates the expansion of our business intelligence, research and analytics business with high-end, custom market research,” said Integreon CEO Liam Brown.

With the addition of Grail’s capabilities, Integreon can meet the most demanding global research requirements of its investment banking, law firm and corporate clients on an enterprise basis.