More than two decades ago when it first started what became known now as the first fully Filipino-owned manufacturer of toothpaste brand, Hapee, Lamoiyan Corporation metamorphosed to become one of the country’s known oral, personal and household care companies. With the success that it has gained, the company is now espousing the vision of putting a Lamoiyan product in Filipinos’ homes.

To any other player in this industry, this vision may seem daunting, but not to the company and certainly not to its owner, visionary leader and highly motivated entrepreneur Dr. Cecilio K. Pedro. This vision is definitely realistic for Dr. Pedro for this is founded on solid professional—and moral — grounds.

“Despite the challenges, people have seen what the company can do and already achieved, but we will not stop there. We need to continue developing quality products that are both fundamental and useful to all of us. With God’s help, we would be able to realize this vision,” explains Dr. Pedro.

The mark of quality has been the hallmark of every Lamoiyan product, whether toothpaste, kitchen aids or personal care products. Despite that fact, Dr. Pedro avers that these products will continue to be within reach of every Filipino’s budget.

“We believe that world-class quality coupled with affordability, are the two indispensable qualities of our products. Our goal is to keep our prices in check, given today’s economic situation that continues to hurt the ordinary Filipino, but still maintain quality, which our products have become known for,” continues Dr. Pedro.

At present, Lamoiyan Corporation’s flagship brands led by its Hapee Toothpaste line, Kutitap, Gumtect, plus Dazz Dishwashing paste, Dazz All-Purpose Cleaner and other products have now become top-of-mind choice for many Filipinos, thanks to the many innovations Lamoiyan introduced. It was not by accident at all. This was the product of hard work, continuous pursuit of excellence through research and development, dedication, and a strong belief in God Almighty that has become the cornerstone not just of Dr. Pedro but of the whole company.

Aside from quality, overall value-for-money features helped establish Lamoiyan Corporation’s products’ appeal across a broad market range. There was no denying that the prevalent perception then was that Filipino-made products are of inferior quality—since it was priced lower than competition—and surely would be no match against other dominant multinational brands. But Lamoiyan, through sheer strength of mind and heart, and a lot faith, managed to turn that perception around to its favor.

The result was that both young and old embraced the brand, for example the Hapee toothpaste brand, because of its world-class appeal and of course, the variety of flavors including packaging through the company’s advanced manufacturing facilities that brought satisfaction to its customers.

The fact that Lamoiyan Corporation’s products are “proudly Philippine made” added to the company’s allure by evoking pride and nationalistic fervor, that yes, given a strong mind and passion, and with the right leadership and equipment, “the Filipino can.”

Even after 20 years, Lamoiyan Corporation is still going strong, ever determined to capture the hearts and minds of Filipinos by continuing to deliver quality products at the most reasonable price possible. This strategy has never changed nor faltered, and was met with substantial success because of everybody’s hard work and determination to succeed, plus the whole-hearted support and cooperation of their suppliers and distributors.