The new Panasonic Lumix DMC-ZS3 offers no compromises with its latest Hybrid Camera.

At 10.1 megapixels with 12x optical zoom that takes professional quality photos, the Lumix ZS3 is already a serious point-and-shoot camera to reckon with. It’s also a serious video camera with the ability to capture 720p high definition video at a moment’s notice with the push of a single button.

With Panasonic’s latest Intelligent Auto or iA technology, capture your most cherished moments in still and movie with ease and confidence in the ZS3.

Great pictures are assured with the ZS3’s iA that consists of four main features. Mega O.I.S. suppresses the effects of hand shake checking and compensating around 4,000 times per second, meaning no blurs even at the maximum 12x optical zoom. Intelligent Scene Selector automatically selects the best scene, be it Face, Scenery, Macro or Low-light. Face Detection Recognition is up to 15 faces and automatically adjusts focus and exposure to ensure bright faces. Face Recognition prioritizes familiar face. And Intelligent Exposure with dynamic range control prevents blown highlights and blocked shadows.

Based on Panasonic’s internal survey, the Top 4 Movie Scenarios are Baby Profiles, Family/Friends Gatherings, Travel/Events and Pets. With its high performance Leica DC lens, stereo microphone, wind cut and 48 kHz audio sampling and optional HDMI output, videos of these scenarios recorded with the ZS3 will not just look good but will sound terrific as well.