As more people prefer to work on the move, demand for blue-tooth headsets is soaring, at 30 percent average, prompting Denmark-based GN Netcom, the world’s largest manufacturer of hearing aids and headsets, to target the Philippine enterprise market.

GN Netcom already dominates the domestic marketplace, supplying 60 percent , or 6 out of 10 headsets used in the Business Process Outsourcing (BPO) sector.

At present, the Philippine Long Distance Telephone Company (PLDT), Manila Electric Co. (Meralco) and the Ayala Group are GN clients. “But we want every busy executive and every middle manager to use Jabra headsets," according to officials of Wordtext Systems Inc., its local distributors.

“Jabra’s high quality wireless headsets are targeted towards executives and personnel who need to answer landline calls away from their desks, toggle calls from mobile phones and softphones using only a single handset,” explained GN Netcom Regional Managing Director for South Asia Ralph Ede.

Worldwide, Jabra now has 30 percent of the market share of contact center and office headsets, as well as 20 percent of the market in headsets for the mobile market.

Last year, GNN produced a total of 25 million headsets and hauled in around $1.2 billion. It employs around 4,800 workers worldwide.

GN estimates the 2009 global market for headsets to be worth around $2.5 billion and is growing rapidly at 17 percent, year-on-year. Demand for Bluetooth-enabled and wireless products, particularly in the office markets, fuel this growth. The bulk, or 95 percent of office workers, spend part of their time of the go and over half of them miss important calls because they are away from their phones.

Furthermore, 86 percent of enterprises have personnel who spend over one day per week out of the office. All of these would benefit from headsets that could increase their mobility and merge multiple devices for easier communication management.

Definitely, demand will grow because of increased mobility as well as the adoption of unified communication solutions and increase in home office workers.

“Jabra unifies everything into one headset,” Ede pointed out. The new Jabra headsets have up to 100 meters of range and up to 6 hours of talk time. Their multi-use connectivity and touch-screen functions can also allow users fully mobile conference calls without the hassle of crackling speakerphones.