Responding to renewed interest in integrity within the workplace, Pascuallab (Pascual Laboratories) has embarked on a series of Integrity Seminars to generate a renewed sense of commitment to integrity from its employees.

Pascuallab (Pascual Laboratories) is one such company that seeks to improve their corporate citizenship without having to sacrifice their bottom line. The company that has taken the guesswork out of herbal and natural medicine, among others, is taking their vision to greater heights. Its leaders believe that moral health is a big factor in strengthening the company’s integrity.

President and CEO Manuel Escueta says this is not merely lip service. He believes that this homegrown health care company is one that actually walks the talk.

“What really makes [Pascuallab] unique and special is the Pascual family,” says Escueta. “They are kind people and they really care for their employees. They’re sensitive, passionate, considerate.”

These qualities have rubbed off on the rest of the company, including its Consumer Health Care and PharmaCare divisions, as well as its subsidiary, Pharex Health Corp. Whether creating its own products or licensing some of the best international brands, everyone at Pascuallab abides by what its leaders call “principled passion.”

The company’s various socially responsible initiatives (like Health for Humanity and ISIPambata) are not the only CSR moves it has taken. Looking inward and improving the inner workings of the organization is also a top imperative.

“The company vision is to achieve success with integrity,” says Mia Pascual-Cenzon, Director for Design Services and Corporate Communications of Pascuallab. “We always try to strive for a win-win situation wherein our partners and customers benefit, but we benefit as well.”

Pascual-Cenzon recognizes that the pharmaceutical market is huge and that the competition among its players can be tough as well. As with any organization faced with exacting demands in these rough times, there is always a danger of people in the workforce resorting to unacceptable practices. With their corporate moral mandate, Pascual-Cenzon says they seek to prevent what she calls “barriers to integrity” by addressing these issues head on.

The seminars help the organizations leaders and employees to examine and discuss various issues that could compromise their integrity goals such as favoritism, promotions, budgets, and the like.

“It caused management to take a step back and reexamine the processes and systems we’ve put in place that might encourage barriers to integrity,” Pascual-Cenzon recalls. “If our people are our assets, if our people are the ones helping our company achieve our targets, then we must help them with integrity in place.”

The sessions began with short case studies that spurred discussions on values and integrity. Participants concluded that a person’s set of values can be determined through ones behavior or the decisions one makes. Each business unit then defined what integrity stood for in relation to their work and one thing stood out: Doing the right thing entails courage, but being true to yourself and being accountable for your actions will bring about unquestionable character.

What makes it seem so easy for Pascuallab to follow this approach is their unwavering dedication to Christian values, something that many in their company truly appreciate. Pedro Pacis, Pascuallab PharmaCare Division’s Director for Sales and Marketing shares that he “…was struck by the first integrity session when one said that in addition to the organization’s expertise, God plays an important role in the way we behave and the way we conduct business.”

Pascuallab is not leaving it at that, however. The Integrity project involves audits that will determine whether the company is gaining ground in this area. Key Behavioral Indicators will also be applied to employees to measure their progress. But more than ratings, the seminars have instilled in the organization a heightened consciousness.

Pascual-Cenzon calls these “integrity moments” where an individual evaluates whether her or his every move is in accordance with the company’s values.

“There is more of a conscious decision-making process,” Pascual-Cenzon explains. “It makes one step back and say ‘This is an integrity moment, so what will I do?’”