Levi’s Modern Vintage: Past meets Future

You don’t need me to tell you that Levi’s jeans are awesome. Everyone in the world knows that a pair of Levi’s is timeless and enduring enough to last you a lifetime. I’ve had my favorite pair of Levi’s from years back and not even frequent use, sitting on a gum and accidentally pouring melted candle wax on it (yes, I’ve actually had that happen) has kept it from being what it always has been, which is, for lack of a better adjective, awesome.

Earlier this week, I was invited to the launch of Levi’s Spring-Summer 2010 collection. Dubbed as Modern Vintage, the collection revived elements (fabric, pockets, rivets and waist-button) from way back 1873, which by the way was the official birth year of the Blue Jeans, and has integrated them unto contemporary straight, boot-cut, slim and boyfriend fits. And playing with this past meets future concept, Levi’s has proven once again that they are indeed the leader in jeanswear considering how their styles and significance remain unaffected by time.

Visit www.levismodernvintage.com and celebrate the nostalgia brought in by the Levi’s Modern Vintage jeans.