Have you created your business or personal website or are you about to create one? You must have heard advice on how to create a website - what to include and not to include on the site, what color, type of fonts and font size, how large a picture should be and a lot more. All these will definitely help but after following all these tips, you may want to optimize your site using a website optimizer offered by Google (http://www.google.com/websiteoptimizer).

Website Optimizer help website owners to determine the winning combination of content and design to drive the greatest number of conversions. Its Google’s free website testing and optimization tool, allowing sit owners to increase the value of your existing websites and traffic without spending a cent.
Its so easy. First, you need to choose the pages and content to test Using the site's web-based interface, provide the content -- headlines, images, or text, for example -- and design alternatives that you’d like to test.

Website Optimizer will then show these content and design alternatives to the site visitors, all the while monitoring which combinations lead to the highest conversion rates. The site then provides graphical reporting interface that tells you exactly how each aspect of your test is impacting the bottom line, helping you to remain focused on your business.

The best part of it all - its FREE. Have Fun!