Pop Princess Sarah Geronimo is definitely the hottest young celebrity nowadays as evidenced by the great number of endorsement deals she has.

Just recently, Sarah was picked as ambassador of "Katropa," a youth group organized by Sen. Manny Villar’s daughter, Camille. The project is in line with the elder Villar's candidacy for president that runs on the "rags to riches" campaign.   

According to the organizers, Villar's political jingle “Naging Mahirap” fits Sarah to a T since the singer was once a “poor” girl who rose to fame and fortune due to hard work.

Rumors have it that Villar’s camp paid Sarah a whopping P25 million for her services. In addition, she’s also receiving a multi-million house and lot in one of the plush subdivisions of the Villars.

Pitching for political campaigns is not new for the Pop Star. In the past, Sarah had endorsed Bobby Syjuco's TESDA campaign as well as Sen. Edgar Angara.

The P25 million-fee, if it's true, is reasonable considering that the 2008 Box-Office Queen was reportedly wooed by five presidentiables before she settled on Villar.

Studies have shown that Sarah's endorsements translate to brisk sales especially in the youth market that's why she has been a top choice by many entities from cellphone companies and fastfood chains, to detergent soap and cologne brands.