Selling Tupperware at parties started in the U.S. in the 1950s.

Fullerlife Direct Selling Philippines, Inc.—known mostly for distributing the famous Tupperware home gear—turned over a new leaf with a new name for 2010: Tupperware Brands Philippines. The primary reason of such move is to align the company with its global association to Tupperware Brands.

The company has also revived its renowned Tupperware Parties as part of its marketing and promotions game plan.   

The origin of Tupperware Parties stem to the early 1950s, when American women initially started to infiltrate the work force. Basically, Tupperware Parties allowed them to earn an income without leaving domestic duties that much. For quite a long period of time, this strategy became effective for direct selling as this gave women an appropriate house party event to enjoy good conversations with each other while shopping at the same time. 

But in today’s fast-paced lifestyle, are Tupperware Parties still a viable strategy when people barely have enough time on their hands? “The Tupperware Parties are still very much alive, except that now we have to tailor fit it with the schedules of the women,” says Perry Mogar, president of Tupperware Brands Philippines.

As of the moment, Tupperware Parties now serve as a conduit for the company’s training sessions for its dealers and sellers. The parties are usually conducted weekly at the branches or outlets of Tupperware Brands Philippines across the metro. Participants gather for a day of learning, complete with product demos, cooking lessons, exclusive deals, and fun learning sessions where lifestyle solutions are presented in entertaining yet purposeful ways.

Mogar, though, is still positive about Tupperware Parties being an alternative selling tactic. “We Filipinos in general tend to gather every weekend. [With this,] any opportunity can be converted into a Tupperware Party.” However, as of press time, the company has yet to have concrete data as to how Tupperware Parties are perceived in the present. 

Meanwhile, Mogar notes that the company’s new name puts emphasis  on a legacy that imparts the fact that it happens to be one of the world’s leading direct selling companies. “It has carried a brand that people have trusted and loved for many years,” says he. “Easy brand recall as a salient factor to the switch.”

In line with this, Tupperware Brands Philippines gears up to bringing its products into every Filipino home more than ever. Mogar and his team hope to raise awareness that the brand does not just offer durable plastic containers. Tupperware Brands also has other lifestyle features under its wing which include products from Hanes, Zwitsal, Nutrimetics, among others.  

For questions and inquiries about dealership or any concern regarding Tupperware Brands, please call the hotline number at 867-2222.