James Tien, Chairman of HKTB (right) and illustrator John Ho stand before the Chinese New Year-themed tram.

The HKTB has invited 12 local illustrators, including famous comic artist Lee Chi Ching, to illustrate “Festive Hong Kong 2010” and the various festivals and cultural celebrations during the year with their creativity and stylish painting. Their artworks will be showcased on the body of Hong Kong’s iconic tramcars, which have been operating in the city for more than a century. They will add to the artistic touch of the city’s streetscape, turning heads as they move along.   

During the launch ceremony, HKTB Chairman Mr. James Tien said: “We hope we could bring more residents and visitors to know about ‘Festive Hong Kong 2010’ through the ’Art in Motion’ programme, and instil greater understanding of the unique festive and cultural activities in Hong Kong as promoted by the Tourism Board. This programme is also part of our effort to promote local art and culture. We do hope it will provide a platform for showcasing the talents of our artists and in turn encourage the creation of art in our city.”

The HKTB has invited 12 local illustrators, including famous comic artist Lee Chi Ching, to illustrate “Festive Hong Kong 2010” and the various festivals and cultural celebrations during the year with their creativity and stylish painting. Their artworks will be showcased on the body of Hong Kong’s iconic tramcars, which have been operating in the city for more than a century. They will add to the artistic touch of the city’s streetscape, turning heads as they move along.   

During the launch ceremony, HKTB Chairman Mr. James Tien said: “We hope we could bring more residents and visitors to know about ‘Festive Hong Kong 2010’through the ‘Art in Motion programme, and instil greater understanding of the unique festive and cultural activities in Hong Kong as promoted by the Tourism Board. This programme is also part of our effort to promote local art and culture. We do hope it will provide a platform for showcasing the talents of our artists and in turn encourage the creation of art in our city.”

The “Art in Motion” programme will feature 12 tramcars painted in the theme of“Festive Hong Kong 2010.” Depicting the festivals and cultural celebrations during six major promotional windows of the year, they will travel through Hong Kong Island from 5 February until 23 March 2010. The tramcar with the Chinese New Year theme will start running on the streets after the launch ceremony. Another 11 tramcars will join the rank from 10 February 2010. The six major promotional windows of “Festive Hong Kong 2010” are: Chinese New Year Celebration (January and February), Hong Kong Culture Celebration (April and May), Hong Kong Summer Spectacular (July and August), Hong Kong Halloween Treats (September and October), Hong Kong Wine and Dine Month (November) and Hong Kong WinterFest (December). 

About Festive Hong Kong 2010

Festive Hong Kong 2010 is the annual marketing theme of the HKTB in 2010-11, which is designed for encouraging visitors to come experience the unique culture, as well as the colorful fusion of Chinese and Western festivities that could only be found in Hong Kong. Throughout the year, the HKTB will organize a series of mega events, which will be promoted along with the traditional festivals and cultural celebrations, as well as major events launched by third parties. The HKTB aims to further elevate Hong Kong’s image as the Events Capital of Asia, and create greater business opportunities for the tourism, retail, dining and service sectors of the city.