‘Popstar Princess’ shares Loren’s advocacy in TV ad
The coming together of Senator Loren Legarda and popstar princess Sarah Geronimo is hinged on shared similarities and common advocacies rather than on political strategy.
Loren said Sarah’s background and work ethics resemble her own beginnings and struggles. Both come from the middle class. Both are hardworking and have become accomplished at a young age.
Both are considered role models for being family-oriented, God-fearing and results-driven.
As for struggles, it is recalled that Sarah got her break by battling it out on a talent search on TV in 2003. Prior to that, she made the rounds of amateur singing contests and played bit roles on several TV shows to augment the family finances.
Loren, on the other hand, distinguished herself in the late 80s as a broadcast journalist. When elected into public office in 1998, Loren authored the Anti-Domestic Violence Act, Anti-Trafficking of Persons Act, Anti-Child Labor Law, the Climate Change Act, and Clean Air Act.
Loren, Nacionalista Party vice presidential candidate, said she doesn’t see Sarah as a political endorser, but one who “believes in what I stand for and what I have done for the country.” To ascertain this, Loren invited Sarah for a meeting where they realized that entering into a joint advocacy is both to their advantage.
Sarah, who has always had a tender spot for overseas Filipino workers (OFWs), is confident that Loren will fight for people’s rights and welfare. “Lalo na yung mga babaeng OFWs. Alam naman nating maraming kababaihan ang minamaltrato ng mga amo nila abroad,” she said.
Loren regards Sarah as the perfect “bridge” to reach the youth. “She is the epitome of what the youth should stand for today. We need more Sarahs in this country and around the world.”
Aside from women’s right, youth and environment, the two are concerned in the uplift of the status of education, Loren’s primary advocacy.
Sarah recently re-recorded her hit song “Ikaw,” with new lyrics that talk about Loren’s advocacies and achievements. She and Loren shot in Tanay, Rizal, a TV commercial using “Ikaw” as jingle.

