The Association of Filipino Franchisers, Inc.’s (AFFI), now faces the future with a firmer and more determined resolve to banner its home-grown entrepreneur-members to business success after it has re-engineered itself.

AFFI president Paulo M. Tibig said their organization’s revitalized outlook is reflected in their new logo which they unveiled recently. The new AFFI logo uses the Philippine tri-color – red, blue and yellow.

“Our new logo shows dynamism and patriotism as we foresee economic rebound,” said Tibig, who is also president of Vintel Logistics with its famous brand V-Cargo. He was elected to the position only three months ago.

The new AFFI logo, Tibig said, has a solid font which depicts the corporate mind-set and professionalism of their member firms. “It exudes the Filipino’s entrepreneurial spirit,” he added. AFFI boasts of its growing roster of members that is “still counting.”

The launch of the new AFFI logo was attended by some 400 guests including prospective AFFI members. The group will have another round of business conferences in Cebu and Davao. The round will be capped by a 4-day AFFI trade show on September 16-19 at the World Trade Center in Pasay City.

AFFI seeks to achieve an 11 percent industry growth or about P15 billion in gross sales. It targets to set up some 4,000 new franchise stores nationwide.

Among AFFI’s objectives are to educate people on franchising and generate employment for Filipinos. “Many of our new graduates eye business as a better alternative. We don’t want them to be victims of pseudo-franchisers,” Tibig stressed.

The 4-day business conference and fair on September aims to put up 340 booths and hopes to gather at least 25,000 visitors. For their promotional drive, Tibig said they are now bolder on this move and will tap on the services of the tri-media (radio, TV and print) to help further develop the Filipinos’ entrepreneurial skills.

“We are now very strict in taking in new members, however, after we cleansed the association of undesirable ones. Applicants must have their business in existence for at least 2-3 years and must have at least 3-5 outlets to be considered,” Tibig explained.