A dream team. Rica King, marketing director (fourth from left) with Nivea executives (from left) Alice Cayaban; Dez Duran; Joan Tan; Ida Dizon and Vanessa Pamintuan.

Aspiring showbiz talents aged 13 to 26 officially kicked-off the summer season at the beautiful Peninsula Punta Fuego in Batangas via the first-ever Nivea Camp.  For a while, the participants seemed to have forgotten they belong to two competing giant networks GMA-7 and ABS-CBN.  But it wasn’t the only thing they appear to have forgotten.

Unmindful of the scorching heat, the campers reveled under the sun throughout the two-day event that served as the springboard for Nivea’s product novelties.  “We are actually expanding our reach.  Now is the time to be in touch with our younger selves!” exclaims Nivea marketing director Rica King.  She continues, “It’s something different and I don’t think any brand has tried to seriously reach in several category.”

His and hers

As one of the leading international companies for skin and beauty care, Beiersdorf, maker of Nivea, introduces its newest innovation that would cater to the younger market.  “I’m very proud to say that the idea of having teen products actually came from the Philippines. We were the ones who started pushing to Beiersdorf to come up with the teen segment.  We are also the first in Asia to launch it,” proudly says King.

Geared to appear on market shelves in April are the Nivea Angel Star range for girls and Nivea Menergy for boys.  According to brand manager Joan Tan and marketing manager Ida Dizon, teenage girls and boys have the same basic needs but different wants.  “The young ladies always want to look good, they value their physical appearance and they want something trendy.  They also always want to be the first on something and they want affirmation from their friends,” shares Tan.

The Nivea Angel Star range is composed of deo spray and roll-on, body lotion, shower gel, soft soufflé cream, and lip gloss in two variants – Hot Crush and Icy Kiss – for guaranteed reliability and care all day long for that “You Wow” effect.

Boys want to have fun, too

On the other hand, Dizon reveals, “Boys look for control and order.  They want to be self-confident and they want to be independent.  They also like to have their own identity that is masculine and attractive to the opposite sex.  It is important for the boys to belong to a certain group.  They want to be accepted and supported by friends.  But most of all, they want to have fun.  How can they achieve all of those if they’re not well-groomed?”

For that “You Rock” effect, Nivea introduces Menergy in two variants, Rebellious which has a citrus scent and Wild with a spicy wood hint.  “Beiersdorf interviewed 6,000 teenage boys all over the world and they all said that what they’re looking for in a product is staying power so if they find themselves in extreme situation they can stay protected and smelling good,” Dizon tells.

More fun under the sun – protected!

As the campers went on with the fun games and informative workshop performed by industry’s ace personalities from various fields, brand manager Vanessa Pamintuan discussed the freshest and most relevant news.  “We are a strong number against all our competitors but of course it doesn’t stop there because when you’re on top you want to make sure you remain on top.  This year, it’s going to be bigger and better.”

Pamintuan is referring to the new Nivea Sun Invisible Protection Spray.  Now you can enjoy superior sun protection that’s totally transparent!  The spray is 100 percent invisible and feels incredibly light and cool on the skin. The SPF 30 formulation is non-greasy and water resistant, and still provides immediate sun protection for 100 percent attractive summer skin.

“The beauty of the product is it doesn’t leave you with the white marks.  And unlike before where the spray is oil-based, now it’s alcohol-based, thus, the ultra-light texture.  But the most amazing part is the spray bottle’s upside-down feature.  You can spray at all angles, even when you’re upside down!” she says.

Lastly, Nivea Sun also introduces Swim & Play Protection Lotion, the ultimate sun block for kids.  It’s extra water resistant formula provides long-lasting UVA and UVB protection specially formulated for children’s delicate skin.  “Enriched with Dexpanthenol, it protects the skin’s barrier to prevent skin from drying out even when submerged in water for long periods of time,” she ends.