Leuven, Belgium – Philips has launched a new collection of flagship audio products that is set to take the mainstream consumer audio segment by storm.

Reinforcing its 90 years of audio technology heritage, Philips’ 2010 collection of audio products is an impressive blend of state-of-the-art audio technology innovation and sleek design to deliver superb sound reproduction for any house-proud living environment.

Developed with sound purity at its core, the new range of products intrinsically defines the new campaign, ‘Obsessed with Sound’, from Philips to deliver the most authentic listening experience to consumers.

With six distinct flagship products in the 2010 collection, Philips puts authentic sound in every aspect of your life, from the living spaces in your modern home to your pocket while you’re out and about.

PHILIPS MCi900 STREAMIUM HI-FI MICRO SYSTEM WITH SOUNDSPHERE

The company’s most exciting and innovative hi-fi micro system to date, the new Philips MCi900 Streamium brings a truly authentic listening experience to mainstream audio enthusiast.

Unidirectional Sound: SoundSphere speakers with unique free-floating tweeters ensure deeper and wider sound impressions – just like in a live performance!

Music repository: Streamium technology allows you to wirelessly store, stream and enjoy an endless choice of music directly online or from music files on their personal computer. Or you could store up to 2000 music albums on its in-built 160GB hard drive!

Iconic design: Form meets functionality with SoundSphere speakers as authentic materials not only look impressive but also help to reduce speaker cabinet vibrations.

PHILIPS HTS9520 HOME THEATER WITH 360SOUND

The new Philips HTS9520 Home Theater with360Sound defies convention with its diminutive yet powerful speakers that can fill up an entire room with clear, crisp surround sound, just like in a movie theater.

360Sound: The Philips 360Sound speakers ensure that sound curves around to fully envelop you rather than simply come at you in a direct straight line. The result? Sound from every different angle, no matter where you are in the room.

Limitless access to movies: Play your favourite music and videos on Blu-ray disks, DVDs or stored on portable devices like MP3 players. What’s more, you can also enjoy online content wirelessly via Wi-Fi or through online services with built-in Net TV service.

Elegant simplicity: Boasts high-quality aluminium finish with stylish compact speakers that can be installed immediately without any heavy lifting.

PHILIPS HTS9140 BLU-RAY SOUNDBAR HOME THEATER

A true showcase of state of the art technology and outstanding multi channel surround sound. Philips HTS9140 Blu-ray SoundBar home theater with Ambisound gives you a truly immersive cinematic experience that can’t be beaten.

Minimal design, Big on sound: Experience 5.1 surround sound effect in one compact unit that combines a Blu-ray disc player, tuner and speakers, ridding the home of unsightly cable clutter.

Ambisound technology: Enjoy a fully embracing multi-channel surround sound without multiple speakers and wires, in any type of space.

Wireless streaming: Online content can be accessed wirelessly via Wi-Fi and home networking to enjoy media from connected devices like your computer. Online services are also available with built-in Net TV service.

PHILIPS DS9000 FIDELIO DOCKING SPEAKER

To all iPhone and Ipod fans out there, the new Philips Fidelio DS9000 docking speaker sets a new standard in audio precision and purity for the docking station market.

• Peerless Sound Engineering: The two-way acoustic system reveals all the nuances of your favorite music, releasing the full fidelity potential of the tracks from your iPhone or iPod
• Natural beauty and resonance of wood: Clean lines and sensual curves of the wooden back frame not only look remarkable but also create a more effective structure for acoustics.
• Advanced intuitive control: A smartly designed docking port effortlessly accommodates any iPhone or iPod, without the need for special adaptors. What’s more, it works even when most protective cases are on.

GOGEAR MUSE MP4 PLAYER WITH FULLSOUND™

Already delivering unrivalled audio experience thanks to its proprietary FullSound technology, the new Philips GoGear Muse MP4 player packs new features that take portable entertainment to the next level.

• Sonic perfection: With FullSound, audio dynamics are enhanced yet balanced throughout the sound spectrum, so you get all the rich details, impact and emotion from sound that often go unnoticed in compressed (MP3) music
• HD video quality on a 3.2 inch touch screen and surround sound for video recreating what you would hear in real life – just as the film's sound engineer intended it to be. Better yet, use the built-in HDMI connector to connect to your HD flat TV to watch 720p HD video.
• So easy to use: Manage your music and media files easily with Philips Songbird – one simple program to discover, play and synch all your songs, photo and media. Did we mention it also comes with an intuitive touch-screen interface?

PHILIPS BDP9500 BLU-RAY PLAYER

With the Philips BDP9500 Blu-ray Player, Philips takes high definition home entertainment to an even higher level with crystal clear images and detailed sound quality like never before.

• Flawless images: Thanks to the Qdeo™video processor, images have reduced noise, enhanced color, improved contrast, finer detail and an enhanced sense of depth, resulting in a quiet, pleasing and immersive viewing experience.
• Audiophile Standard: High quality Burr-Brown convertors ensure a level of quality which is unprecedented in this class of Blu-ray Disc players, making the BDP9500 a peerless flagship model in a class of its own.
• Style with Simplicity: This sleek and polished player comes in a stylish 3mm thick real aluminium brushed encasing in an exclusive anthracite hue. Bespeaking an understated sophistication and refinement, it blends seamlessly into your contemporary designer interiors to amplify your home cinematic experience.

Great, authentic sound takes artistry, time and dedication. In fact, it takes unrelenting obsession. So does crafting the devices on which you can hear them in detail. You’ll realize you’ve never experienced the passion and emotion clear sound can evoke until you’ve heard sound on a Philips.