Previously fashioned as a staple party apparel brand, Oxygen now reinvents itself with an effortlessly cool and polished aesthetic, inspired by the appeal of high street fashion. New cuts and silhouettes are given more flair with raw-edged scoopnecks and slouchy tops in lightweight fabric, sleek and tailored military-inspired pieces, ombre and acid-washed tees and jeans.

This fashion-forward leap for the brand is vividly showcased in its campaign, presented as a catchy photodiary, photographed by Doc Marlon Pecjo in the urbanscapes of Hong Kong.