Sally Hansen’s bestselling Insta-Dri Fast Dry Nail Color

Putting on nail polish is as important as wearing this season’s latest shoes. It’s a fact, ladies. Some women who I talked to, from co-workers to friends, told me that they feel rather naked without them. “Nail polish makes me feel more interesting,” according to graphic designer and writer Kristine Caguiat, who admits to wearing nail polish all the time and actually does it herself. Meanwhile, model Nadia Hernaez tells us, “It makes me feel more feminine and just like makeup, I feel naked without them.” Unlike Kristine, though, Nadia visits the salon two to three times a week to get her nails done. “I can’t do it myself,” she confesses.

This week, Sally Hansen, the number one nail expert in the US, just launched its bestselling product here in the Philippines. Called the Sally Hansen Insta-Dri Fast Dry Nail Color, this new innovation in nail polish possesses fast-drying abilities (it really dries up in 60 seconds, we timed it during the launch) and boasts of having the Perfectionist brush that makes for an effortless one-stroke sweep. According to marketing and sales manager Joann Algarra, “The Perfectionist wide and flat brush really sets it apart from the other nail polish in the market.”

Even women who are either too busy or lack a steady hand like Nadia or myself and just cannot do it themselves will find this unique brush from Sally Hansen easy to use. The Perfectionist brush really does glide on quickly and precisely for a flawless finish you can do yourself. Apart from the brush and its quick-drying abilities, the new product also has an exclusive Flexiglass Complex that combines a stunning shine and strong wear, so you don’t have to worry about the polish chipping or fading in a day or two.

In terms of shades, women experiment more with nail color nowadays. Among the 15 colors that Sally Hansen Insta-Dri Fast Dry Nail Color offers, the most saleable, according to Algarra, apart from the old favorites red and pink shades, are the darker Blazing Blue, and Night Flight (Black). And Algarra is quick to pin this trend to the sudden rise to popularity of films like Twilight or shows like True Blood. With the third installment of the Twlight Saga opening this week, I suggest Sally Hansen stock up on those Blazing Blues and Night Flights.