PNB Trust Banking reported a 28 percent growth in total assets under management (AUM) in the first quarter of 2010 on account of more focused marketing efforts and improved product offerings.

The bank said in a disclosure to the Philippine Stock Exchange that this performance is the highest growth posted in the industry for the period and puts it on track to achieve its targets in 2010.

“This is the direct result of an organizational restructuring that allowed marketing units to better focus on our market segments and aligned support units for efficient delivery of service to clients,” said PNB Trust Banking Group head Rafael Ayuste.

He added that “the other factor was the review and improvement of PNB’s array of trust products to ensure that these match the needs of our diverse clientele base.”

PNB Trust offers a suite of products for clients with diverse investment appetites, from the conservative to the aggressive. It is the only bank that offers unit investment trust funds especially designed for overseas Filipino workers.

“We also have products for investors with short investment horizons of less than one year and also for those with long-term horizon and want to avail of tax-exempt benefits,” Ayuste said.

In addition to retail, PNB Trust has line up products that will cater to high net worth individuals with more complex investment needs as well as an employee benefit program to help corporates address human resource management-related issues.

“There is much room to grow the business and we are taking this opportunity beginning with our existing products,” Ayuste said.