Here’s an eco-conscious bag with a load of smarts. Born out of the idea that “what you carry should be worthy of who you are,” Bagabons is a line of reusable bags made for those channeling a love for life, people and the environment.

The Bagabons bag, conceptualized by advertising creative Mannix Pena, is made of poly-fine material, is water resistant and easy to clean. The distinctiveness of Bagabons is rooted in its individuality and customization. Different designs can be developed, at a minimum order basis, to focus on a preferred exclusive or personal theme. Each Bagabons tote design is also produced on a limited, single release, with only 300 pieces being produced per design.

“When developing Bagabons, I heard from many people that they would be a bit more inclined to carry reusable bags as opposed to plastic if they came in attractive patterns and colors, and also easily stored,” Peña explains.