The fashionable way to listen to music.

We saw a custom-made pair in the Lakers signature colors of gold and purple hanging around the neck of Kobe Bryant at both his team’s locker room and at the post-game press conference during the recently concluded NBA Finals. Different models were seen worn by a growing number of other celebrities as diverse as Hugh Jackman, Gwen Stefani, the Black Eyed Peas, Eminem, Katie Holmes, Ice Cube, Lady Gaga, Michael Phelps, LeBron James, Justin Bieber, Dwight Howard, the Pussycat Dolls and Chris Paul.

So other than it’s already a given fact these headphones have a sound that at the very least can be described as above average, what else makes Beats By Dr. Dre, recently launched in the country, such a special and increasingly iconic piece of fashion hardware?

Well, for starters, it could be its unique and avant-garde new look that its drumbeaters claim will revolutionize the headphone world. Noel Lee, head honcho of Monster Cable and Monster Power products, says, “Everything about the sleek Beats headphones, from their glossy extra-wide headband and hip carrying case to the high-impact attention-getting packaging, reflects impeccable style.”

Developed by Monster along with legendary record and record label Jimmy Iovine and, of course, former gangsta rapper turned Renaissance man of music, Dr. Dre himself, the original Beats By Dr. Dre are also characterized by a wide adjustable headband, hinged ear cups and high-quality Monster cable that makes the Beats listening experience unmatched for comfort and function. They also have a push-to-listen Mute button adding to the flexibility and convenience.

Easily the most popular new model, the new Beats Solo is a lightweight and equally high-performance version of the original Beats By Dr. Dre, providing an ideal,entry-level, personal listening experience. They are available in both black and white versions.

Seen worn by Hugh Jackman, who showed his musical affinity in his still talked about Oscar-hosting stint, Beats Tour is a sealed in-ear design of Beats by Dr. Dre, an innovative new type of in-ear style headphones designed to reduce external noise for a better music experience. As a hip fashion statement, they are also distinguished by their red and flat fettucine-like Monster cables that are especially designed to be tangle-resistant. 

An intriguing new entry into the growing Beats By Dr. Dre universe, Heartbeats by Lady Gaga has a self-inspired design, including every detail developed with recent Manila visitor, Lady Gaga herself. It is both a unique reflection of Lady Gaga’s style and fashion sense as well as her commitment to excellent sound quality.

“In the deepest hour of the night, I confess to myself three things,” she confesses. “I would die if I was forbidden to write, forbidden to love or forbidden to fashion.
Heartbeats embody the trinity of my human-being, with one additional vow: that yes, sound matters. Wear heartbeats, love each other, and celebrate the art and lifestyle of music.”

Featuring a multi-faceted, glossy surface and high-tech build materials, with a jewel-inspired earpiece cosmetic, the new Heartbeats by Lady Gaga also comes in a beautifully designed red carrying case, Monster’s exclusive flat cable design and an assortment of eartips to ensure maximum comfort and fit for every wearer. Iovine notes that “the combination of Lady Gaga’s sense of fashion and music with the innovative sound and look of Beats made it the right fit.”

Other new members of the Beats By Dr. Dre family include two other in-ear variants namely Turbine In-Ear Speakers and Jamz. Like all other Beats By Dr. Dre, they are also nicely-packaged in collector’s item cases by renowned and former Apple Computer industrial designer Robert Brunner.

One audiophile reviewer likened the experience of opening a set of Beats headphones to that of “unboxing a brand-new pair of sneakers.” Whether it’s the recording studio or your own bedroom, the bulky black and red boxes that houses your brand-new set of Beats By Dr. Dre is an outstanding piece of work that is stylish enough to start a conversation of its own. 

Beats By Dr. Dre is exclusively distributed in the Philippines by Eleksis Marketing Corporation.