A style revolution that unravels the rock star in every quintessential guy or girl-next-door

Shot in its iconic black and white imagery, Guess’ Fall 2010 campaign, again, employs the celebrated photography of Ellen von Unwerth—who shot the classic Guess campaigns of the ‘80s and ‘90s which also featured supermodels Claudia Schiffer, Carre Otis and Eva Herzigova—to convey a style revolution that unravels the rock star in every quintessential guy or girl-next-door.

Gingham plaids, nautical stripes, bustier-cut tops, denim jackets and premium jeans are the core of the collection. Trends off the runways also come in cut-off shorts and pedal pushers, emanating the Guess girl image which the brand has been built on. “Through Ellen’s lens, we have created yet another masterpiece to sit alongside the classic campaigns that have made Guess a household name,” declares Guess CEO and creative director Paul Marciano.

Newest covetable timepieces are also key to the collection. Featuring a tattoo-inspired, crystal heart logo, the “Cupcake” watch is the ideal feel-good accessory, and perfect for casual chic get-ups. Styled with a minimal, classic croco-embossed pattern leather strap, the face of the watch remains the all-important focal point. “Cupcake” is also available in a black and red tattoo dial complete with a black crocodile pattern leather strap for those who prefer a gothic vibe.

Another signature collection piece is the “Jumbelina.” Thoroughly lady-like, yet unique in design, its polished, stainless steel case, embedded with crystals, gives “Jumbelina” the unique blend of confidence and femininity. With its playful take on the Guess name, the polished silver stainless steel bracelet is covered in a jumble of delicate “G” logos in crystal and silver. Playful and graphic, the abstract bracelet lends itself to the modern feel of surrealism.

“Mod Heavy Metal” features a polished silver case decorated and edged with crystals. Its appeal is timeless, as well as being an ideal investment accessory. Sitting perfectly on the wrist with the ease of a bracelet, and with its double row of tooled, polished, silver-tone chain links, with an adjustable G-Link closure, it transforms itself uniquely from a watch into a piece of jewelry.