Style Kit
A Web of Shoes

Long before multiply and ebay.ph were a hit in the local scene, I was already bidding and buying products from international online shops. Like any neophyte, I had a handful of “what-was-I-thinking” purchases—mostly, due to very limited information provided by the seller. Items that I ordered would arrive late, or be mishandled, or it didn’t even look like the one that was posted on the website.
Charge it to experience and money wasted, I am now wiser and cautious when it comes to online shopping. One online retailer that I am including in my list of favorites is Five by Five. Established by Nicole Warren earlier this year, her virtual store offers weekly updates on shoe styles with full details: “We try to provide customers with an online shopping experience. Most shops are limited in terms of posting one or two photos and a short description of the item. Five by Five realizes that online shoe shopping has certain constraints. One important factor being that you can’t physically try on the item. Therefore, we post several photos of the item in different angles including shots of the item while worn. We give measurements of the heel height, material used, whether the sole is treaded etc. Essentially, we provide the customer as much information as possible,” shares Warren.
What keeps me going back are their extra features such as “Real VS. Steal,” where they post hard-to-reach designer shoes and how you can get them at a fraction of the cost through Five by Five. They also have a “Muse of the Month” section, with Tricia Gosingtian being their first one, and Raya Mananquil as this month’s muse. This is a very good venue to showcase how one can wear Five by Five shoes and incorporate them into one’s wardrobe. Next month is also exciting, as the brand works with Frida Johnson of Sweden, who is one of the top stylish ladies on lookbook.nu. She recently posted her first outfit with Five by Five wedges, which has garnered over 1,000 “hypes” (that means “like”) in just two days.
Looks like Five by Five should bulk up on its stocks soon. Before you check out its online shop, here are some information that might be of help:
Manila Bulletin: Why the name “Five by Five?”
Nicole Warren: It’s simple and catchy. It also has an actual meaning. It is a term that’s used to describe how clear communication was or to determine a signal that has excellent strength and perfect clarity. Presently, its also been used in slang to mean everything is going well or ok, which I thought was appropriate to describe what I was going through at that time establishing the company.
MB: How many pieces per style do you bring in?
It really depends. As we grow, so do the styles we bring in and the pieces we stock on hand. We try to have sellable styles available but as of the moment stocks are limited so we encourage those who are interested to order before they run out.
MB: Do you do repeat orders?
For as long as the item is available, we can process the order. Stock levels vary each day so we cannot guarantee how long an item will be available.
MB: Do you accept pre-orders?
We list both on-hand and preorder styles.This enables us to list dozens of styles which suit different tastes and provide more choices to our customers. We are committed to providing excellent service therefore we try to have items delivered as soon as possible. That being said, we also allot time for any possible delays in the shipment and advise customers to anticipate a maximum of approximately 45 days for item arrival for most styles though some are available for preorder with an ETA of two and a half weeks.
MB: Where can they check out your merchandise?
You can visit us at facebook (fivebyfive.ph) and our multiply site (fivebyfiveph.)


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