Samal Island's Praw Che Mac Salad

The so-called “ber” months usually brings forth the excitement for the yuletide season. A season where the night breeze starts getting a bit cooler, moods starting to be merry and tastes bud begin to tingle for Yuletide treats.

One of the country’s preferred cheese, Christmas season or not, Eden has started celebrating Christmas cheers which culminated early on with its “Eden Cheese’s Sarap ng Pasko: 100 days of Christmas,” a friendly culinary competition where 100 towns vie for the country’s number one dish.

In a country known to be naturally warm and generous, the event aims to share Christmas joy and faith to every Filipino across the nation through the said culinary competition.

“It is very evident that Filipinos have an innate sense of early excitement for Christmastime whatever situation they may be in. That is why we wanted to embody this excitement and bring the entire nation together for Christmas as early as September,” explained Alex Dan Tacderas, Kraft Foods Philippines’ Category Marketing Manager.

In fact, as early as July, the company has been organizing cook-offs with unique cuisines made from indigenous ingredients native to their own places.  Now, with 100 towns competing using Eden cheese as its main ingredient, “Eden’s 100 Sarap ng Pasko: 100 Days of Christmas” will bring out even more the culinary creativity in every participating town nationwide.

“We believe in the natural talent and healthy competitiveness of Filipinos in making nutritious, delicious and affordable meals especially during this Christmas season,” added Tacderas.

Last year, Kraft Eden gave the celebration of Misa de Gallo a cheesy twist by feeding churchgoers for nine mornings in nine different cities from Luzon, Visayas and Mindanao, in nine different churches with nine carefully selected Filipino recipes. Now, the company is going for a hundred more unique dishes for this Yuletide season.

More than a unique offering of culinary delights to Filipinos, the competition’s greater goal is to unify the diverse food finds in the country and the Filipinos in general.

“Christmas is a time wherein sharing is found most prominent especially among families. Through this, we wanted to unite the country together as one big family with a common love for Christmas feasting,” shared Anna Sapitan Kraft Eden’s Senior Brand Manager.  

Being the world’s first longest Christmas celebration, the event also pushes the country’s food tourism into a whole new level. With the country’s unique brand of culinary creativity, the event will not only be a culinary treat for Filipinos but for foreign tourists as well.

Sapitan also added that apart from bringing the entire nation together during this celebration, the company also believes that the event will also show the rest of the world how passionate Filipinos are when it comes to food.

“Having 100 towns nationwide create 100 unique cheese-based dishes will entice our friends from abroad to come and experience the country for themselves,” Tacderas added.