MANILA, Philippines — It is the heartbeat of the Philippine Advertising Congress. That would best describe the Trade Exhibit. As the countdown to the event nears, all eyes are on it. Dubbed AdCongress22 “Change the Game,” the Philippine Advertising Congress is the landmark event of the Advertising Board of the Philippines (AdBoard).

Providing the balance between the learnings from the speakers of the Ad Congress – that would be the brain – the Trade Exhibit provides the prime location to showcase your brand in all its glory.

In providing the venue where brands can capture the attention of its intended markets, the Trade Exhibit is second to none.

Growing in size and grandeur, the Trade Exhibit packs the action to the Ad Congress. Gadgets, gizmos, games and gimmicks – expect the Trade Exhibit to deliver, and more!

The Trade Exhibit roadshow is already in full swing, and the country’s biggest brands have lined up to set up shop.

First time for the event to be held in CamSur, AdCongress22 will have special tents built to house the trademark and highlight of the event. Consider it the advertising congress mall, circus, or plain hang-out – the Trade Exhibit brings ka-ching into the event.

The biennial event is more than a convergence of nine of the country’s pioneer associations on advertising and marketing – it is in fact, a celebration of the best and the latest in industry communications, delivered by the most renowned of its practitioners and a few global guests.

The Philippine Advertising Congress is the people. It is the delegates. The veterans, the junior creatives, the publishers and the talents. The Ad Congress is the advertisers, the agencies, the producers, the digital marketers, the event managers. In short, the industry people provide the soul of the Ad Congress.

Says, ASAP’s Egay Navalta, Trade Exhibit Sub-committee Chair, “the Ad Congress is not the same without the Trade Exhibit. It is part and parcel of the grandness of this event.”