GEN. SANTOS CITY, Philippines – The 7th Brunei-Indonesia-Malaysia-Philippines- East ASEAN Growth Area (BIMP-EAGA) friendship sports competition is set here this week, even as local officials hailed the athletic intramurals as a big boost to the development tourism potentials in Region 12.

According to Ricardo Garcia, Philippine Sports Commission chair, the local government units of this city and nearby Sarangani province jointly host the 2012 BIMP-EAGA Friendship Games, the latest in a series of seven episodes.

Garcia said the event is set for official launching Thursday with athletes from the BIMP-EAGA bracing for the Marathon Friendship Run later this week.

The event has been inspired by the recent launching of the country’s tourism slogan “It’s more fun in the Philippines” by the Department of Tourism (DoT). The DoT website boosts: ”Wherever you go in the Philippines, it’s the Filipinos that will make your holiday unforgettable.”

According to the PSC, which is organizing the event, BIMP-EAGA countries will each have a team of six runners – four males and two females – for the 42-km marathon.

Hundreds of runners from General Santos and elsewhere in Mindanao are likewise prospected to take part in the 3k, 5k and 10k fun runs that will be open to men and women athletes, a PSC report posted in the Mindanews.com online network said.

Mindanao Development Authority Chair Luwalhati Antonino hailed the event, saying “the Philippines is honored to host the BIMP-EAGA Friendship Run as we endeavor to strengthen our relations within the sub-region through sports development.”

Antonino, concurrent EAGA singing minister, said that heads of delegations and senior sports officials from the four countries are coming to Mindanao with their pools of athletes for the friendly run along the stretch of GenSan to Alabel, Sarangani and back.

Gen. Santos City Mayor Darlene Antonino-Custodio, Sarangani Gov. Miguel Rene A. Dominguez and World Boxing Champion and Sarangani Rep. Emmanuel “Manny” Pacquiao are set attend the opening rites on Thursday and grace the succeeding games.

Aside from Sarangani and General Santos, Region 12 is also composed of the provinces of South Cotabato, North Cotabato and Sultan Kudarat and the cities of Koronadal, Tacurong, Kidapawan and Cotabato.

Meanwhile, officials and residents of the adjacent Autonomous Region in Muslim Mindanao are wondering why their 22-year-old region now headed by Presidential caretaker Mujiv Hataman is not playing role in the BIMP-EAGA intramurals.

The BIMP-EAGA was created in 1994 on instigation of then President Fidel Ramos to strengthen cooperation among Brunei Darussalam, Indonesia, Malaysia and the Philippines with the goal of spawning increased investments, trade and tourism within this sub-region of the ASEAN. Ramos in a speech had cited the four-nation cooperation as a chance for ARMM to avail of.

Past ARMM officials revived last year the long-stalled trading between Muslim Filipino traders and their counterparts in Brunei, Indonesia and Malaysia, starting initially with trade voyages to Kota Kinabalu and Kuala Lumpur.